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Pamatmat, G. K. M. (2011). [Web Resistance] A Study of Filipino Music Video Parodies on YouTube. Unpublished Thesis, University of the Philippines College of Mass Communication.]].'''<br /><br />
<div style="border: solid #eeeeee; border-width: 8px 0px 0.2em 0px; border-top-color:#850038;border-radius:5px 5px 0 0;flex:33%;margin:5px;padding:15px;background: #fcfcf;border-radius:5px;">Theses are archived and indexed here. Uploading your thesis on iskWiki can be [[Why upload your thesis on Iskwiki|beneficial to you and the academic community]]. To archive a thesis, one needs to follow '''[[How to upload a thesis on iskwiki|these instructions]].'''<br /><br />
As a reader, I analyzed the local YouTube music video parodies as new media texts by addressing the theoretical inquiry: How is the new media used to challenge the dominant ideology of colonial mentality? I studied how resistance was perpetuated in the local music video parodies of Lady Gagita and Moymoypalaboy through the costumes, props, set/venue, technical aspect and actors. Moreover, I wanted to determine the themes covered through the analysis of these indicators of resistance in the videos.
The uploading of theses or thesis abstracts is governed by the [http://www.ovcrd.upd.edu.ph/wp-content/uploads/2011/12/2011-Revised-IPR-Policy-of-the-UP-System-reencoded-by-OVCRD-as-of-1-Dec-2011.pdf Revised Intellectual Property Rights (IPR) of the University of the Philippines System] and by further stipulations by the different academic units concerned. The Office of the President, in particular, has issued the memo on [http://iskwiki.upd.edu.ph/images/5/5b/Public_Access_to_Theses%2C_Dissertations_and_Defense_Proceedings.pdf '''Public Access to Theses, Dissertations and Defense Proceedings'''] for immediate and strict compliance. A supplementary''' [http://iskwiki.upd.edu.ph/images/e/eb/Memo_BMP_12-011_Guidelines_for_Public_Access_to_Theses_and_Dissertations.pdf Guidelines for Public Access to Theses and Dissertations]''' has also been issued by the Vice Chancellor for Research and Development. <br /><br />


This paper focused on the Filipino web video parodies on the online video uploading and sharing site, YouTube. This research used the framework of cultural hegemony of Antonio Gramsci to understand the interplay of some content in new media to oppose the dominant ideology. The study found that there are certain forms of resistance against colonial mentality present in different texts in the videos such as the use of the popularity of the original songs, costumes, props, set or venue, the technical aspect and even the actors in the videos. Consequently, the resistance formed in these texts coherently highlighted themes such as the videos’ ongoing resistance against foreign enculturation, ideologic replacement, familiarity and locality, creativity and artistry, participation in the cultural aspect of globalization and ‘filipinizing’ the colonial texts.
[[licensing theses under the Creative Commons|Licensing theses under the Creative Commons]] may also be considered by certain parties, subject to the relevant policies of the University.<br /><br />
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More archived materials are available at the [http://uard.mainlib.upd.edu.ph University Archives and Records Depository].<br /><br />


Keywords: [[music video parodies|resistance on the web|YouTube|colonial mentality]].
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[[:Category:Theses_By_Year|Index of Theses By Year]] || [[:Category:Theses_By_Discipline|By Discipline]]
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[[:Category:Theses By College|Theses By College]]
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Latest revision as of 12:56, 4 November 2022

Theses are archived and indexed here. Uploading your thesis on iskWiki can be beneficial to you and the academic community. To archive a thesis, one needs to follow these instructions.

The uploading of theses or thesis abstracts is governed by the Revised Intellectual Property Rights (IPR) of the University of the Philippines System and by further stipulations by the different academic units concerned. The Office of the President, in particular, has issued the memo on Public Access to Theses, Dissertations and Defense Proceedings for immediate and strict compliance. A supplementary Guidelines for Public Access to Theses and Dissertations has also been issued by the Vice Chancellor for Research and Development.

Licensing theses under the Creative Commons may also be considered by certain parties, subject to the relevant policies of the University.

More archived materials are available at the University Archives and Records Depository.

Index of Theses By Year || By Discipline

Theses By College

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