I Slay

I Slay, Okay?: How Mediated Race in Western Pop Music Videos Affect A Filipina’s Self­Concept

This thesis examines the effects of mediated race on morena Filipinas. Specifically, it looks at how Beyonce affects the self­-concept of her morena Filipina fans, thus posing the question: how does the representation of Beyonce’s body in her album Lemonade affect and represent the self-­concept of her morena Filipina fans? The researcher believes that representations of Beyonce’s body have the capacity to influence the ideal image of a person’s self­-concept, which is why the researcher wants to determine whether its effects lead to a congruent or incongruent self­-actualization. Using Carl Rogers’ three components of the Self­Concept Theory, supplemented by the Representation Theory, Self ­Objectification Theory and the Critical Race Theory, the thesis utilizes a thematic analysis on ten screenshots from Beyonce’s Lemonade, and fifteen online interviews with 18­25 year old members of the Beyonce Philippines Facebook group. The interviews are structured into three parts in order to discover each participant’s self-­image, idealized self, and perceived self­-esteem. Furthermore, the study intends to take a critical look at the findings with some postcolonial analysis.

Keywords: Lemonade, morenas, representation theory, self­concept theory, critical race theory

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