Kuya Kuya Paano Mo Sila Hinulma

ABSTRACT

This research describes how Pinoy Big Brother molds its housemates to be marketable celebrities. To provide a good background in this research, different accounts of celebrity formation were reviewed by the researcher.

Using Vincent Mosco’s Political Economy of Communication as primary theory, this academic endeavor shows how the housemates are molded by Pinoy Big Brother to be consumed by the audience in the future.

Discourse analysis was used by the researcher to review and analyze the forty-one (41) episodes of Pinoy Big Brother Teen Edition I to answer the research problem and objectives that the researcher formulated.

The findings of this study revealed that Pinoy Big Brother gives tasks, challenges and activities to its housemates to maximize exposure to the televiewers. Beauty, talent, appeal of the ordinary, and charisma are taken into consideration. Overall, the research found out that Pinoy Big Brother plays a vital role in molding its housemates to be celebrities for audience consumption.