UP Junior Marketing Association
History
Originally called the Marketing Association, UP JMA was established in 1958 by an informal group of twenty marketing majors. In 1960, the organization was situated in the old CBA building, which is now the Palma Hall Annex. The Association altered its name to Junior Marketing Association in the academic year (AY) 1966 to 1967. It was during AY 1971 to 1972 that the UP JMA Newsletter and logo were conceived; however, it was not until 1979 that Lumine (the current official publication of the Association) was published and the official motto, “We Lead,” was used.
During the past fifty-one years, UP JMA has established its presence within and beyond the campus as one of the biggest and top student organizations by pioneering a lot of firsts in project creativity. It has also trained its officers and members to become outstanding leaders and skilled workers through the conceptualization and execution of its various projects, events, and activities.
Because it is primarily a marketing organization, UP JMA holds major marketing seminars and events that greatly supplement what students learn in the classroom. More importantly, it emphasizes the practice of marketing as even the smallest of its projects involves selling the project to various companies for sponsorship as well as to specific target audiences for attendance and participation. UP JMA also acts as a solid training ground for future managers by giving members the opportunity to get involved in actual moneymaking ventures. UP JMA’s numerous profitable projects attest to the fact that marketing is a lesson that its members have learned well.
Indeed, institutionalization has led to tradition—a tradition that is very difficult to follow. UP JMA, however, seeks not to stick to tradition per se, but rather to cultivate them and create new ones for others to take after. In this tradition of excellence that UP JMA carries forward, to be in UP JMA is to lead leaders.
Officers
President: Lazo, Carlos Gerardo C.
VP for Communications: Bernabe, Ricardo Malco Ng III
VP for External Affairs: Flores, Alexander Nicolas T.
VP for Finance: San Juan, Jonathan
VP for Internal Affairs: Jimenez, Ana Margarita
VP for Socials and Public Relations: Panopio, Anna Margarita G.
Members
Activities
Announcements
See Also
Contact UPJMA
For interested companies or parties who wish to partner with UP JMA, you may reach us here:
Carlos C. Lazo @ 09178482275
UP JMA President
Room 405 College of Business Administration
University of the Philippines
Diliman, Quezon City
Email: upjmaexecom@yahoo.com