UP Junior Marketing Association

History

Originally called the Marketing Association, the UP Junior Marketing Association was established in 1958 by an informal group of twenty marketing majors. In 1960, the organization was situated in the old CBA building, which is now the Palma Hall Annex. The Association altered its name to Junior Marketing Association in the academic year (AY) 1966 to 1967. It was during AY 1971 to 1972 that the UP JMA Newsletter and logo were conceived; however, it was not until 1979 that Lumine (the current official publication of the Association) was published and the official motto, “We Lead,” was used.

During the past fifty-one years, UP JMA has established its presence within and beyond the campus as one of the biggest and top student organizations by pioneering a lot of firsts in project creativity. It has also trained its officers and members to become outstanding leaders and skilled workers through the conceptualization and execution of its various projects, events, and activities.

Because it is primarily a marketing organization, UP JMA holds major marketing seminars and events that greatly supplement what students learn in the classroom. More importantly, it emphasizes the practice of marketing as even the smallest of its projects involves selling the project to various companies for sponsorship as well as to specific target audiences for attendance and participation. UP JMA also acts as a solid training ground for future managers by giving members the opportunity to get involved in actual moneymaking ventures. UP JMA’s numerous profitable projects attest to the fact that marketing is a lesson that its members have learned well.

Indeed, institutionalization has led to tradition—a tradition that is very difficult to follow. UP JMA, however, seeks not to stick to tradition per se, but rather to cultivate them and create new ones for others to take after. In this tradition of excellence that UP JMA carries forward, to be in UP JMA is to lead leaders.

Affiliates

UP JMA is a proud affiliate of the Philippine Junior Marketing Association (PJMA), which is under its mother organization, the Philippine Marketing Association. As a member, UP JMA has been an active participant of PJMA’s activities, from regular general assemblies, to entertaining its sponsors such as Digipost, and to serving as ushers in the 2008 Strategic Marketing (Stratmark) Competition. In fact, there were three active JMAers in the UP Diliman team that won first place in Stratmark, proving that JMA’s members truly excel in their craft.

Thrusts

UP JMA values holistic development. The organization keeps the well-roundedness of its members through its four thrusts, which aim to develop students as both strong individuals and good team players.

ACADEMICS. Supplements the students’ classroom and theoretical experience with exposure to actual business and professional experience;
SERVICE. Opens the student’s mind to the dimension of community problems and provides the opportunity to find solutions to them;
SOCIALS. Aims to develop the student along the lines acceptable and common to others; and
SPORTS. Aims to develop the student physically so he or she will be more equipped to face the working world with a stronger mind and body.

Awards

The UP Junior Marketing Association was recognized as one of the Three Outstanding Student Marketing Associations (TOSMA) for three years in the late 90’s, and once more in the National Capital Region for AY 2001-2002 as recognized by the Philippine Marketing Association (PMA). In 2004, 2005,2006 and 2009 UP JMA was the Agora Youth Awardee for Best Student Marketing Organization. In the academic year of 2002-2003, UP JMA was awarded the prestigious UP Gawad Chancellor Award for Most Outstanding Student Organization in the University. Also in 2003, it won the championships in the Philippine Advertising Congress Metro-wide Advertisement-making Contest, BigShot. UP JMA bested six other universities in 2007 as it won the Astring-O-Sol Party Challenge, an event-mounting competition and also reached the finals of the competition the succeeding year. Then in 2009, the organization won the San Mig Strong Ice project conceptualizing competition in the viral-campaign and event-mounting categories. As a result, UP JMA was given the opportunity to represent the San Mig Strong Ice brand and execute the plans in partnership, of course, with San Mig Strong Ice. Within this academic year (2009-2010), UP JMA was hailed over-all champions of Bacbacan 2, the inter-organization sports festival of UP Diliman’s College of Business Administration.

Beneficiaries

KIDS
The UP Junior Marketing Association commits to uphold its value for education by continuously supporting a group of scholars. Starting off with the Pandakan Scholars in 1997, it moved on to support the program entitled Kids Integrated Development through Schooling (KIDS) which is composed of a mix of elementary and high school students. This church-based fund was initiated in the Sta. Maria dela Strada and Pentecost Churches. More than 100 kids have been sent to school in that span of time. Every year, UP JMA spearheads events to raise more than P100,000 to subsidize and support the education of these deserving children who come from very poor families needing desperately financial aid.

This year, UP JMA increased the number of its KIDS scholars from 25 to 29, helping out four more students in finishing their primary and secondary education.

SCHOLARSHIP FUND
One of the first such funds created in the UP Diliman campus, The UP JMA Scholarship Fund strives to grant deserving students the privilege of a UP education by subsidizing their schooling expenses. Since the fund was established in 1990, UP JMA has subsidized the education of more than twelve students through the Office of Scholarships and Student Services under the Office of the Vice Chancellor for Student Affairs.

Officers

President: Angeli Lourisse Miller
VP for External Affairs: Caroline Irena de Venecia
VP for Finance: Candice Annelle Kua
VP for Internal Affairs: Regine Grace Recomite
VP for Publicity and Communications: Kathleen Li
VP for Social and Public Relations: Jen Encar Jue

Members

The UP Junior Marketing Association (UP JMA) is a university-wide student organization based in the College of Business Administration, University of the Philippines, Diliman. For the year 2009, it had an average membership base of 250 students from various colleges in UP Diliman, each one drawn in by the exceptional and rewarding leadership, marketing, and project management experience the reputable organization embodies and guarantees.

Activities

AY 2010-2011
1st Semester

August
Ad Hoc Press Launch
Orgboost 3
Publicity Event: Serbesa
ACLE
KIDS Day

September
Ad Hoc
Alay sa Manggagawa
Public Relations Event
Major Marketing Event Finals: Indiemand

October
Applicants' Project
Induction Ball

See Also

Contact UPJMA

For interested companies or parties who wish to partner with UP JMA, you may reach us here:

Lourisse Miller at 09177910302
UP JMA President

Room 405 College of Business Administration
University of the Philippines
Diliman, Quezon City
Email: upjmaexecom@yahoo.com

http://www.upjma.org/home/