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Relativo, J.B.E. & Urrutia III, M.C. (2013). Responsible (?) Mining; A Discourse Analysis on the
Responsible (?) Mining: A Discourse Analysis on the PR and Advertising Campaigns of Philex Mining Corporation
PR and Advertising Campaigns Philex Mining Corporation, Unpublished Undergraduate Thesis,
 
 
This thesis examined the representations of mining related activities in Philex’s public relations and advertising (from September 2011 to December2012). Following the assassination of journalist and environmentalist Dr. Gerry Ortega, opposition towards destructive large-scale mining reached a new height in the Philippine setting. In order to nullify the sentiment drawn out by anti-mining advocates, Philex Mining Corporation came up with a media campaign that actively promoted “responsible large-scale mining” to the public. However, as mining communities and cause-oriented groups continue to raise questions regarding their operations, doubts on the credibility of their PR and advertising were not uncommon. This study aims to answer the research question “How truthful was Philex in their public relations and advertising?” In order to answer this, the researchers utilized archival research, acquired research findings and case studies conducted by non-governmental organizations and existing online literature to draw a general picture of the conditions in Philex's mines. Witnessing large disparities between the animated grandeur of their advertising and the independently gathered data, discourse analysis, semiotics, and Marxist political economy were used in making sense out of the information. The study tried to establish how media owners like Manny Pangilinan (TV5) utilize their networks for the benefit of their other businesses. Further, this paper explored the persuasive elements that go into their PR and advertising, its ability to influence/distort our view of the mining situation, and the company’s motivation behind such undertaking.
 
 
Relativo, J.B.E. & Urrutia III, M.C. (2013). Responsible (?) Mining; A Discourse Analysis on the PR and Advertising Campaigns Philex Mining Corporation, Unpublished Undergraduate Thesis,
University of the Philippines College of Mass Communication.
University of the Philippines College of Mass Communication.


This thesis examined the representations of mining related activities in Philex’s public relations and advertising (from September 2011 to December2012). Following the assassination of journalist and environmentalist Dr. Gerry Ortega, opposition towards destructive large-scale mining reached a new height in the Philippine setting. In order to nullify the sentiment drawn out by anti-mining advocates, Philex Mining Corporation came up with a media campaign that shall actively promote “responsible large-scale mining” to the public. However, as mining communities and cause-oriented groups continue to raise questions regarding their operations, doubts on the credibility of their PR and advertising were not uncommon. This study aims to answer the research question “How truthful was Philex in their public relations and advertising?” In order to answer this, the researchers utilized archival research, acquired research findings and case studies conducted by non-governmental organizations and existing online literature to draw a general picture of the conditions in Philex mines. Witnessing large disparities between the animated grandeur of their advertising and the independently gathered data, discourse analysis, semiotics, and Marxist political economy were used in making sense out of the information. The
 
study tried to establish how media owners like Manny Pangilinan (TV5) utilize their networks for the benefit of their other businesses. Further, this paper explored the persuasive elements that go into their PR and advertising, its ability to influence/distort our view of the mining situation, and the company’s motivation behind such undertaking.
[https://iskomunidad.upd.edu.ph/flipbooks/responsibl225/ View Thesis]
 
[[Category:Responsible Mining]][[Category:CMC Thesis]][[Category:Department of Journalism Thesis]][[Category:Thesis--Public Relations and Advertising]][[Category:Thesis--Philex Mining Corporation]][[Category:2013 Thesis]]
[[Category:Theses]]

Latest revision as of 13:24, 17 June 2022

Responsible (?) Mining: A Discourse Analysis on the PR and Advertising Campaigns of Philex Mining Corporation


This thesis examined the representations of mining related activities in Philex’s public relations and advertising (from September 2011 to December2012). Following the assassination of journalist and environmentalist Dr. Gerry Ortega, opposition towards destructive large-scale mining reached a new height in the Philippine setting. In order to nullify the sentiment drawn out by anti-mining advocates, Philex Mining Corporation came up with a media campaign that actively promoted “responsible large-scale mining” to the public. However, as mining communities and cause-oriented groups continue to raise questions regarding their operations, doubts on the credibility of their PR and advertising were not uncommon. This study aims to answer the research question “How truthful was Philex in their public relations and advertising?” In order to answer this, the researchers utilized archival research, acquired research findings and case studies conducted by non-governmental organizations and existing online literature to draw a general picture of the conditions in Philex's mines. Witnessing large disparities between the animated grandeur of their advertising and the independently gathered data, discourse analysis, semiotics, and Marxist political economy were used in making sense out of the information. The study tried to establish how media owners like Manny Pangilinan (TV5) utilize their networks for the benefit of their other businesses. Further, this paper explored the persuasive elements that go into their PR and advertising, its ability to influence/distort our view of the mining situation, and the company’s motivation behind such undertaking.


Relativo, J.B.E. & Urrutia III, M.C. (2013). Responsible (?) Mining; A Discourse Analysis on the PR and Advertising Campaigns Philex Mining Corporation, Unpublished Undergraduate Thesis, University of the Philippines College of Mass Communication.


View Thesis

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