Higit pa sa Parol at Puto Bumbong: Difference between revisions
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'''Mga susing salita:''' Kultura ng kahirapan, Paskong Pinoy, mito, semiyotika | '''Mga susing salita:''' Kultura ng kahirapan, Paskong Pinoy, mito, semiyotika | ||
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[[Category:Theses]][[Category:CMC Thesis]][[Category:Department of Broadcast Communication Thesis]][[Category:2018 Thesis]][[Category:Thesis--Critical Textual Analysis]][[Category:Thesis--Semiotics]] | [[Category:Theses]][[Category:CMC Thesis]][[Category:Department of Broadcast Communication Thesis]][[Category:2018 Thesis]][[Category:Thesis--Critical Textual Analysis]][[Category:Thesis--Semiotics]] | ||
Latest revision as of 10:59, 30 August 2022
Paz, M. T. (2018). Higit pa sa Parol at Puto Bumbong: The Culture of Poverty in ABS-CBN’s Christmas Station IDs. Unpublished Undergraduate Thesis, University of the Philippines, College of Mass Communication.
ABSTRACT
This research critiques the existence of a “culture of poverty” in the Filipino community by investigating the myths of Philippine poverty, which may be extracted through an analysis of the representations of Filipino Christmas mediated by ABS-CBN’s Christmas Station IDs from 2002 to 2017. The study aims to contribute to the discourse on the “culture of poverty” (Lewis, 1966) by applying the theory to a study of a media text through the guidance of semiotic analysis and Roland Barthes’ concept of myth-making.
Through semiotic analysis, I have determined ABS-CBN’s narrative of a Filipino Christmas by breaking down the signifier from the signified and figuring out the significations found in each Station ID. By determining the significations which have been consistent from one Station ID to another, the analysis shows that the Filipino Christmas had been defined by the Station IDs as a festivity centered on the concepts of Filipino love, family, and charity. Going through the mythical level of the analysis, I problematized the myths of love, family and a world-class Christmas propagated by the Filipino Christmas as an institution masking a “culture of poverty” behind its colorful façade by formulating the counter-myths through critical textual analysis.
Keywords: Culture of poverty, Filipino Christmas, myth-making, semiotic analysis
ABSTRAK
Aalamin ng saliksik ang pagkakaroon o hindi ng isang “kultura ng kahirapan” sa mga Pilipino sa pamamagitan ng pagbubunyag ng mga mito na maaaring matuklasan sa pamamagitan ng pag-aanalisa ng mga Christmas Station ID na siyang inilabas ng ABS-CBN sa publiko simula ng taong 2002 hanggang 2017. Layunin ng pag-aaral na mag-ambag sa diskurso ng “kultura ng kahirapan” (Lewis, 1966) sa pamamagitan ng paggamit ng teorya sa isang teksto ng midya gamit ang semiyotika at teorya ng paggawa ng mito ni Roland Barthes.
Gamit ang semiyotika, natuklasan ko ang pagpapakahulugan ng ABS-CBN sa Paskong Pinoy sa pamamagitan ng paghimay ng mga signs na makikita sa bawat Station ID. Sa pagtukoy ng mga significations na siyang makikita sa mga Station ID naipakita na ang Paskong Pinoy ay isang pagdiriwang kung saan namamayani ang konsepto ng pagmamahalan, pamilya at kawanggawa. Sinipat pa ng pag-aaral na ito ang pagpapakahulugan na ito sa pamamagitan ng pagtutok sa mito ng pagmamahalan, pamilya, at isang world-class na Pasko na siyang maituturing na mga elementong bubuo sa isang “kultura ng kahirapan” sa pamamagitan ng pagbuo ng mga kontra-mito gamit ang kritikal na pagsusuri sa teksto.
Mga susing salita: Kultura ng kahirapan, Paskong Pinoy, mito, semiyotika