Makeup Vlogs: Exposure and Makeup Usage of Female College Students in Metro Manila

Abstract

Laureola, A. O. (2018). Makeup Vlogs: Exposure and Makeup Usage of Female College Students in Metro Manila. Unpublished Thesis, University of the Philippines College of Mass Communication.

In the advent of social media, the make-up industry has evolved in many ways. There now exists a vast genre of vlogs (video blogs) that are specifically for makeup. Some of the content these vlogs contain are makeup tutorials and product reviews.

This study is about makeup vlog exposure and makeup usage. It is a descriptive research focused on female college students in Metro Manila who watched makeup vlogs and were regular users of makeup. Respondents were selected through stratified random sampling and snowballing techniques from the total population of Metro Manila. A total of 167 respondents answered a survey questionnaire that asked about their makeup usage attributes and makeup vlog viewing habits and preferences. Eight (8) randomly chosen survey respondents were interviewed to gather data in order to validate the results from the survey. The two variables determined were the exposure and viewing preferences of the respondents to YouTube makeup vlogs and their makeup usage attributes. The theoretical framework this research is based on is the Objectification Theory by Fredrickson and Roberts (1997).

This research aimed to paint a picture of how female college students in Metro Manila are exposed to makeup vlogs on YouTube and how they use makeup as well. It was found that the results revealed an implication of a relationship between makeup vlog exposure and makeup usage attributes.

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