Neither a Far wind nor a Storm: A Critical Discourse Analysis of Disaster Preparedness in Selected Project DINA Videos
Uy, V. (2019). Neither a Far wind nor a Storm: A Critical Discourse Analysis of Disaster Preparedness in Selected Project DINA Videos, Unpublished Undergraduate Thesis, University of the Philippines, College of Mass Communication.
This study analyzed the discourse of disaster preparedness of the National Disaster Risk Reduction and Management Council (NDRRMC), specifically principles of (1) responsibility and accountability of the state, (2) gender sensitivity and inclusivity, (3) empowerment of community and local authorities, (4) attention to developing countries, and (5) culture of prevention and proactivity, through selected Project DINA videos. It utilized Norman Fairclough’s Critical Discourse Analysis to evaluate said principles of disaster risk reduction and describe the effect of the aspects of production to the message of the videos.
This research concludes that the discourse of disaster preparedness of NDRRMC shifts responsibility and accountability from the state to the people, subscribes to gendered division of labor, empowers select vulnerable groups, advances individual over community disaster preparedness, and disregards socio-economic vulnerabilities, but promotes the culture of prevention and proactivity.