AN ANALYSIS ON THE PREFERENCE, READERSHIP, AND PERCEIVED ADVANTAGES OF STUDENTS WHEN CHOOSING A PARTICULAR MEDIUM AND BRAND OF ONLINE AND PRINT NEWSPAPERS: Difference between revisions
(New page: ABSTRACT Blaza, P. T.(2010) An analysis on the preference, readership, and perceived advantages of students when choosing a particular brand of online and print newspapers. Unpublished Un...) |
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of students when choosing a particular brand of online and print newspapers. | of students when choosing a particular brand of online and print newspapers. | ||
Unpublished Undergraduate Thesis, University of the Philippines College of Mass | Unpublished Undergraduate Thesis, University of the Philippines College of Mass | ||
Communication | Communication<br /><br /> | ||
The study focuses on the analysis of the students’ preference for a particular | The study focuses on the analysis of the students’ preference for a particular | ||
medium and brand of newspaper, their reasons for doing so, and their perceived | medium and brand of newspaper, their reasons for doing so, and their perceived | ||
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Diliman answered the survey, while 13 respondents divided into two groups (one | Diliman answered the survey, while 13 respondents divided into two groups (one | ||
consisting of Mass Communication students and the other of different disciplines) were | consisting of Mass Communication students and the other of different disciplines) were | ||
tapped for the FGD. | tapped for the FGD.<br /><br /> | ||
Results showed that among the brands listed for the print newspaper, most | Results showed that among the brands listed for the print newspaper, most | ||
students preferred the Philippine Daily Inquirer, followed by the Philippine Star and | students preferred the Philippine Daily Inquirer, followed by the Philippine Star and | ||
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Most respondents answered that the advantages of newspapers included | Most respondents answered that the advantages of newspapers included | ||
completeness of news, followed by credible content and easy access, while disadvantages | completeness of news, followed by credible content and easy access, while disadvantages | ||
were basically due to the price of newspaper and day-old stories. | were basically due to the price of newspaper and day-old stories.<br /><br /> | ||
Among the online newspapers, Inquirer.Net topped the preference list while nonnewspaper | Among the online newspapers, Inquirer.Net topped the preference list while nonnewspaper | ||
online news Yahoo! News ranked second and Phil Star.Com third. Respondents chose those brands because of more updates and credibility of news. | online news Yahoo! News ranked second and Phil Star.Com third. Respondents chose those brands because of more updates and credibility of news. |
Revision as of 22:44, 20 October 2010
ABSTRACT
Blaza, P. T.(2010) An analysis on the preference, readership, and perceived advantages
of students when choosing a particular brand of online and print newspapers.
Unpublished Undergraduate Thesis, University of the Philippines College of Mass
Communication
The study focuses on the analysis of the students’ preference for a particular
medium and brand of newspaper, their reasons for doing so, and their perceived
advantages of using that medium compared to the other.
Structured surveys and Focus Group Discussions (FGD) were used as primary
research instruments for quantitative and qualitative measurements of the study. A total
of 250 respondents from different colleges around the University of the Philippines-
Diliman answered the survey, while 13 respondents divided into two groups (one
consisting of Mass Communication students and the other of different disciplines) were
tapped for the FGD.
Results showed that among the brands listed for the print newspaper, most
students preferred the Philippine Daily Inquirer, followed by the Philippine Star and
Manila Bulletin. When asked what their reasons for doing so, majority said they believed
that the brand had good content and was more credible compared to other papers.
Most respondents answered that the advantages of newspapers included
completeness of news, followed by credible content and easy access, while disadvantages
were basically due to the price of newspaper and day-old stories.
Among the online newspapers, Inquirer.Net topped the preference list while nonnewspaper
online news Yahoo! News ranked second and Phil Star.Com third. Respondents chose those brands because of more updates and credibility of news.
Regarding the preference of the two media, more than half the respondents
answered they preferred print newspapers over online because they provided easier
access than the latter.
Keywords
Thesis, journalism, preference, print, online, brand, newpapers, students