A Study on the Adaptation of the Film Patayin Mo sa Sindak si Barbara into Television: Difference between revisions

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(New page: Lim, M.E. (2010). (Bata)lastas: The Role of Television Advertisements in Reinforcing the Social Values of Selected Elementary Students from Two Schools in Valenzuela City, Unpublished Unde...)
 
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Lim, M.E. (2010). (Bata)lastas: The Role of Television Advertisements in Reinforcing the Social Values of Selected Elementary Students from Two Schools in Valenzuela City, Unpublished Undergraduate Thesis, University of the Philippines College of Mass Communication.
'''Abstract'''<br />
 
Adaptation has become a major source of programming for television. Short stories, novels, komiks, and even movies have been adapted for television. The movie Patayin Mo sa Sindak si Barbara, produced in 1974 by Rosas Productions, was adapted by ABS-CBN into a television series, Sineserye Presents: Patayin sa Sindak si Barbara in 2008. Guided by Sicat’s (1990) conclusion that changes are inevitable in adaptation, the researcher set out to describe the production process of the television series, to compare and contrast the narrative of film and the TV series, and to uncover why such changes occur. Through content analysis of the film and the television series, the researcher verified Sicat’s conclusion. Changes in the narrative were in the form of additions, deletions, and alterations. Focus interviews with the television series’ director and writer helped draw out reasons for changes in the narrative. Aside from the interpretation of the adapters, the time of the adaptation, and medium differences, network management decisions and the audience and the advertisers also affect how the narrative of a movie can change in its adaptation into television.
 
Bola, R.A.(2010). Barbara, 34 Years Later: A Study on the Adaptation of the Film Patayin Mo sa Sindak si Barbara into Television. Unpublished Undergraduate Thesis, University of the Philippines Diliman.


'''Abstract'''<br />
This study determines the role of television advertisements in reinforcing the social values of elementary students from two schools in Valenzuela City. Using Klapper’s reinforcement theory and Hall’s encoding/decoding model of communication, this study tries to prove that advertising does not act alone in creating consumer values but rather reinforces the social values already projected by other social institutions as important. The study utilizes semiotic analysis to decipher the values emphasized in the advertisement series of Nestle Sorbetes and Coca-Cola Litro. Then, four set of focus group discussions are conducted among the students and faculty members of Maysan Elementary School and St. Joseph Academy of Valenzuela to gather the social values they teach and learn from the said academic institution. The values from the advertisements series and the four focus group discussions are compared to find similarities that would enable values reinforcement.


The study found out that there are no similarities with the values taught in school and values emphasized in the two given advertisement series. The two schools show focus on the values of discipline and righteousness while the advertisements give more emphasize to nationalism, generosity and religiosity.
[[Category:Student Papers]][[Category:CMC Thesis]][[Category: Theses]]


View Thesis: [[Image:Lim%2CMarvin_Espeña_04-10_%28Bata%29_Lastas_the_role_of_television_advertisements_in_reinforcing_social_values_of_selected_elementary_students_from_two_schools_in_valenzuela_city.pdf]]


[[Category:CMC Thesis]]
Subject Index: Film adaptations--history and criticisms, Horror television programs

Latest revision as of 14:51, 10 March 2012

Abstract

Adaptation has become a major source of programming for television. Short stories, novels, komiks, and even movies have been adapted for television. The movie Patayin Mo sa Sindak si Barbara, produced in 1974 by Rosas Productions, was adapted by ABS-CBN into a television series, Sineserye Presents: Patayin sa Sindak si Barbara in 2008. Guided by Sicat’s (1990) conclusion that changes are inevitable in adaptation, the researcher set out to describe the production process of the television series, to compare and contrast the narrative of film and the TV series, and to uncover why such changes occur. Through content analysis of the film and the television series, the researcher verified Sicat’s conclusion. Changes in the narrative were in the form of additions, deletions, and alterations. Focus interviews with the television series’ director and writer helped draw out reasons for changes in the narrative. Aside from the interpretation of the adapters, the time of the adaptation, and medium differences, network management decisions and the audience and the advertisers also affect how the narrative of a movie can change in its adaptation into television.

Bola, R.A.(2010). Barbara, 34 Years Later: A Study on the Adaptation of the Film Patayin Mo sa Sindak si Barbara into Television. Unpublished Undergraduate Thesis, University of the Philippines Diliman.


Subject Index: Film adaptations--history and criticisms, Horror television programs