Study on Televisions Role in the Ambition Formation of Children Studying in Nagcarlan, Laguna

Abstract

Gusto Ko Pong Maging… is a study that aims to know how television can inform selected children studying in Nagcarlan, Laguna of their ambition formation. This study would also like to know the role of television in the ambition formation of these children. Is television central or not in children's ambition formation? Therefore, this study seeks to find out if television plays a central role in the ambition formation of children studying in Nagcarlan, Laguna. In the event that television plays a secondary role in the ambition formation of selected children studying in Nagcarlan, then this study seeks to identify what serves as the most significant factor/s by analyzing the testimonies of these children and filling in the gaps if needed. Gusto Ko Pong Maging... employed the Grounded Theory. This theory according to Strauss (1998) "was derived from data, systematically gathered and analyzed through the research process" (p. 12). The researcher using the Grounded Theory does not have any initial theory in mind; rather, he starts with the data collection and analysis and allows the theory to emerge from the data (Strauss, 1998). However, this study employed the following theories and concepts Symbolic Convergence Theory by Cragan et al, Symbolic Interactionism Theory by Mead, Social Learning Theory by Bandura, Halaga concept of F.L. Jocano and mirroring and desire formation of J.Lacan and formulated a model afterwards which was coined as: The Interaction- Consciousness Model. It was found out at the end of the study that television plays an incidental and reinforcing role in the ambition formation of selected children studying in Nagcarlan, Laguna and discovered that it was the parents of the children who have the most influential role in such activity of children.


Monedo, J. P. (2011). Gusto Ko Pong Maging… A Study on Television's Role in the Ambition Formation of Children Studying in Nagcarlan, Laguna, Unpublished Undergraduate Thesis, University of the Philippines, College of Mass Communication.

KEYWORDS: ambition, television, children and centrality

Subject Index : Children's television programs, Ambition

View Thesis