Na ano lang?: an analysis of filipino communicative behavior in the stigma management of Filipino never-married single mothers

Montes, S. J. Y. (2018). Na Ano Lang? An Analysis of the Filipino Communicative Behavior in the Stigma Management of Filipino Never-Married Single Mothers. Unpublished Undergraduate Thesis, University of the Philippines, College of Mass Communication.

This study explores the stigma management communication of Filipino never-married single mothers. Filipino never-married single mothers were chosen for this study because of their rising population in the Philippines. This study fills the literature gap by looking into how stigma is managed in the Filipino context. Guided by Meisenbach’s (2010) Stigma Management Communication model and the concepts from Sikolohiyang Pilipino, this study utilized the narratives from the semi-structured in-depth interviews of 15 Filipino never-married single mothers within and near the Metro Manila Area. Findings of this study reveal that stigma is mostly indirectly communicated than directly confronted. Pakikiramdam also emerged as a significant element in the stigma management of Filipino never-married single moms. The constant and simultaneous reflection of never-married single mothers on each component of the stigma management communication process indicates a contrast to the framework’s linear assumption. Moreover, the use of hindi ibang tao and ibang tao emerged in how never-married single mothers evaluate their responses to stigma they receive. The analysis of this study highly posits that Filipino never-married single moms highly value having smooth interpersonal relationships along with valuing their identity as never-married single mothers.


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