In the know with cdrrmo: a study on the online information mechanism used by the city disaster risk reduction office of cagayan de oro for flood disasters

Aquino, R. (2016). In the Know with CDRRMO: A study on the online information

mechanism used by the City Disaster Risk Reduction Office of Cagayan de Oro for flood

disasters. Unpublished Undergraduate Thesis. University of the Philippines College of

Mass Communication.

The study looked into the online information mechanism of CDRRMO during flood

disasters. Communication plays an essential role in bridging the gap between the

scientists and the people. By understanding how its users perceived the warning messages

and the warning signals found in the CDRRMO FB page and how they think they would

respond, the study concluded that information dissemination is indeed a crucial and an

important step in an early warning system. The knowledge and the flood experience, of

users have an influence on their behavior and intention. Results showed that among the

warning messages, they would prefer having an advisory that had an actual photo of the

situation. Regardless of the warning signal raised, users would still seek for more

information from people around them just to confirm. At the end of this paper is a

suggested communication plan that can be used by the CDRRMO for their information

dissemination mechanism, so that in times of disaster protective action can take place.

Keywords: Flood disasters, Information Dissemination, Flood warning messages, Flood warning signals, CDRRMO, Cagayan de Oro

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