Ending Endo

Nadong, J.C.F., & Pagdanganan, A.P.O. (2019). Ending Endo: A Comparative Critical Discourse Analysis of Print and Online News on Contractualization, Unpublished Undergraduate Thesis, University of the Philippines College of Mass Communication.

Being considered as the “fourth estate” of society, one would assume that the media plays a bigger role in showing the pervasiveness of contractualization. However, the variety of topics driving conversations about this topic in mass media is restricted. The researchers sought to understand the discourse on contractualization in leading Filipino print and online news media. They were guided by the tenets of Norman Fairclough’s (1995) Critical Discourse Analysis (CDA), Holli Semetko and Patti Valkenburg’s (2000) News Frames, and Theo Van Leeuwen and Ruth Wodak’s (1999) Modes of Legitimation. This study also used an extensive content analysis of the coverage on contractualization, which was subjected to a qualitative reading. News gatekeepers controlled the narrative of the news stories on contractualization through their various decisions concerning coverage’s content and form. Print and online news coverage differed in terms of the length of their published articles and their use of visual elements. Across both platforms, invoking personal authority was the most typical way of legitimizing discourse. Furthermore, print and online news outlets did not reflect the private interests of their prominent owners and shareholders. However, the news gatekeepers did favor the sentiments of individuals or institutions in power.https://iskwiki.upd.edu.ph/flipbook/viewer/?fb=2014-54059-A-Compar#page-1https://iskwiki.upd.edu.ph/flipbook/viewer/?fb=2014-54059-A-Compar#page-1