Difference between revisions of "Commercializing Movies-The Perception of Filipino Moviegoers to Product Placements in Local Films"

(New page: ABSTRACT The research study, Commercializing Movies: The Perception of Filipino Moviegoers to Product Placements in Local Films discusses the effects of product placements to young movieg...)
 
Line 5: Line 5:
  
  
 +
[http://iskwiki.up.edu.ph/flipbooks/ProductPlacements/ View Thesis]
  
[[Category: CMC Thesis]] [[Category:]]
+
 
 +
[[Category:CMC Thesis]][[Category:Department of Communication Research Thesis]]

Revision as of 01:47, 28 October 2010

ABSTRACT

The research study, Commercializing Movies: The Perception of Filipino Moviegoers to Product Placements in Local Films discusses the effects of product placements to young moviegoers, the primary target of advertising efforts. This study aims to give foundation to the relationship of product advertising and film as this is already a union that prevails in the country today. With this study, both the film producers and the brand owners would realize the kind of product placements that the young audiences prefer.


View Thesis