Caparaz, Aaron Simon Endaya 04-12 Kule V2.0

KULE V2.0: A STUDY ON THE PREFERENCES OF STUDENTS OF THE UNIVERSITY OF THE PHILIPPINES DILIMAN IN THE PHILIPPINE COLLEGIAN

Abstract

This study is about the preferences of students of the University of the Philippines Diliman in the Collegian in the aspect of content, layout and design, stand in local and national issues and frequency of the newspaper. It aims to connect the gap between the students and college publications that fail to cater to the needs of the students. Oftentimes, college publications like the Philippine Collegian are being taken for granted by students. One probable cause for this is the publication’s failure to reinvent itself and cope with the fast-changing culture of the students in the university. This research will make use of surveys to gather information from students in the university. With the use of the Uses and Gratifications Theory and the Expectancy-Value Theory, the researcher will analyze the expectations of students in relation to their exposure to the medium (the college publication).

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