Babalik Ka Rin: OFW's Filipino primetime programs consumption through online streaming

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Sardoma, C. M. (2015). Babalik Ka Rin: OFW’s Filipino primetime programs consumption in Bermuda through online streaming, Unpublished Undergraduate Thesis, University of the Philippines, Diliman

This study is about the consumption of Overseas Filipino Workers (OFWs) in Bermuda of Filipino programs that aired during primetime in the Philippines. OFWs studied in this research stream these shows online.

The study found out the factors that affect the consumption patterns of programs shown in primetime slot in the Philippines by OFWs in Bermuda with the use of the Uses and Gratifications Theory: the workload, the retention of the habit, personal motivations, and the dependency of choosing which programs to view on the viewer’s companion. Another finding using the Circuit of Culture as a guide is that the OFWs’ consumption of programs affect their everyday lives through the nostalgia that leads to the OFW’s re-creation of their own primetime way back in the Philippines, their involvement to the Filipino community in Bermuda and the inclusion of the program’s characters in their daily lives. This re-creation helped the OFWs in coping up as workers living far away from their families.

OFWs now use Filipino primetime programs to lessen stress, to feel positive, and to forget the sadness of being displaced. All of these uses are rooted from the OFW’s longing for home. OFWs long for the Filipino culture that they left behind. Through the Filipino identity shown and represented in primetime programs, the consumption of the OFWs of these allows them to have their needs gratified.

Keywords: Overseas Filipino Workers, primetime programs

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