Difference between revisions of "A WORLD WITHIN THE WORLD THE JEJEMONS AS THE OTHER CULTURE"

 
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ABSTRACT
 
ABSTRACT
  
Cataan, J. C. (2011). A ‘World’ Within the World: The Jejemons as the ‘Other’ Culture,
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Cataan, J. C. (2011). ''A ‘World’ Within the World: The Jejemons as the ‘Other’ Culture'',
 
Unpublished Undergraduate Thesis, University of the Philippines College of Mass
 
Unpublished Undergraduate Thesis, University of the Philippines College of Mass
 
Communication.
 
Communication.
  
This research entitled A ‘World’ Within the World: The Jejemons as the ‘Other’ Culture
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This research entitled ''A ‘World’ Within the World: The Jejemons as the ‘Other’ Culture''
 
gives a basic picture of the Jejemon phenomenon. I start with criticizing the concept of
 
gives a basic picture of the Jejemon phenomenon. I start with criticizing the concept of
 
‘subculture’ and establish its difference with ‘sub-culture’. I consistently use the latter
 
‘subculture’ and establish its difference with ‘sub-culture’. I consistently use the latter
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The former serves as the main text.
 
The former serves as the main text.
  
Keywords: culture, class, ideology, Jejemons, subculture, sub-culture, media
 
  
[[View thesis:‎]]
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Keywords: culture, class, ideology, Jejemons, subculture, media
[[Media:A_world_within_the_world_The_Jejemons_as_the_other_culture.ogg]]
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[http://iskwiki.upd.edu.ph/flipbooks/Jejemon View Thesis in English]<br/>
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[http://iskwiki.upd.edu.ph/flipbooks/Jejenese View Thesis in Jejenese]
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[[Categy:College of Mass Communication Thesis]][[Department of Broadcast Communication Thesis]][[Category:Thesis--Jejemons]][[Category:Thesis--Subject Mass media]]
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[[Category:CMC Thesis]][[Category:Department of Broadcast Communication Thesis]][[Category:Thesis--Jejemons]][[Category:Thesis--Subject Mass media]][[Category:Theses]]

Latest revision as of 09:07, 21 May 2011

ABSTRACT


Cataan, J. C. (2011). A ‘World’ Within the World: The Jejemons as the ‘Other’ Culture, Unpublished Undergraduate Thesis, University of the Philippines College of Mass Communication.


This research entitled A ‘World’ Within the World: The Jejemons as the ‘Other’ Culture gives a basic picture of the Jejemon phenomenon. I start with criticizing the concept of ‘subculture’ and establish its difference with ‘sub-culture’. I consistently use the latter throughout the research.

This study explores beyond the empowerment-resistance model of many previous studies, as it coins an original concept of ‘Jejemony’ or Jejemons’ alternative hegemony. It also raises a relevant research problem on how Jejemons apply ‘Jejemony’ in their everyday life as a form of resistance and style.

To ground this research, the review of related literature traces the roots of the concept ‘subculture’. As the years progress, the concept suffers some relevant critiques such as extreme empiricism, its liberal application to any phenomenon, and the neglect and failure to always relate to class and ethnicity. At the end of the review, it directs the research to coin a new term that is more fitting with the emerging sub-cultures in the Philippines and in the world. In the Philippine popular culture scene, the most interesting ‘subculture’ to date is the Jejemonsters or simply Jejemons. In a short span of time, they have proven the strength of a subordinate culture to fit into the nation’s state of affairs and the mainstream media as evident with GMA Network’s show, Jejemom. I use participant observation as the primary method in studying the phenomenon. I spent five weeks researching in the field, living with the Jejemons and as a Jejemon.

This research is written in two languages, English and Jejenese, the Jejemons’ language. The former serves as the main text.


Keywords: culture, class, ideology, Jejemons, subculture, media


View Thesis in English
View Thesis in Jejenese