A Study on the Philippine Weather Discourse as Seen in Panahon TV and a Selected Community
Epanag, S. B. C. (2017). A Study on the Philippine Weather Discourse as Seen in Panahon TV and a Selected Community, Undergraduate Unpublished Thesis, University of the Philippines College of Mass Communication.
If one looks into the current way weather systems are presented on television, one may notice that a lot of terminologies used are foreign. These now pose problems to those who may not be completely familiar with the terminologies. This study used Norman Fairclough’s Critical Discourse Analysis, Cynthia Weber’s Circulation of Non-Knowledge, Anthony Giddens’ Structuration theory and Louis Althusser’s Ideological State Apparatus to uncover the discourse of weather broadcasting in the Philippines. It used Sikolohiyang Pilipino and Grounded theory as approaches to the research. The study found that the weather broadcasting, as found in Panahon TV, has chauvinism, reduced nationalism, consumerism, and resiliency as dominant discourses. Meanwhile, it found that the knowledge on weather of the Calauan residents is limited but still should not be dismissed as some of these have scientific backing. This study hopes to encourage both public and private entities to venture into conducting further researches that have the ultimate goal of collating all the local knowledge on weather so that when a disturbance strikes a certain area in the Philippines, weathercasters have a local term for it and this would elicit better response from the affected people.
Keywords: weather, broadcast, Sikolohiyang Pilipino, Grounded theory, CDA, unification of languages, communication practices, weather terminologies, ISA, local knowledge.
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