Bernardo Versus Lustre: A Morena Showdown
Abstract
Pulanco, Miriam Therese P. (n.d.). Bernardo Versus Lustre: A Morena Showdown, Unpublished Undergraduate Thesis, University of the Philippines College of Mass Communication.
This work seeks to investigate whether an artist’s preconceived image can dictate his or her future within the entertainment industry or what has been called the showbiz industry. The subject of this study is the unspoken rivalry between two of the most sought after stars of this generation, namely Nadine Lustre and Kathryn Bernardo and how despite their morena complexion, both have thrived in an industry dominantly populated by fair beauties. A big factor that may affect this thesis is that the audience concerned are millennials. With this in mind, the dynamics of the image of both actresses’ in consideration to their audience is different if situated in a more conservative age.
A timeline of the careers of both actresses will be examined then compared from each other afterwards. Factors such as the characters they portray in their movies and teleseryes, relationship with their screen partner, gross income and ratings of their movies and teleseryes and their interviews and statements will also be examined. This thesis will be guided by Gilles Deleuze’s idea of dividuality.
Keywords: colorism, tropes, audience reception, dividuality