Utak! Puso!: An analysis of women representation in UP Pep Squad Performances from 2001 to 2015 as Mediated Through the Live Coverage of the UAAP Cheerdance Competition

ABSTRACT

Mayuga, C. C. (2018). An analysis of women representation in UP Pep Squad Performances from 2001 to 2015 as Mediated Through the Live Coverage of the UAAP Cheerdance Competition. Unpublished Undergraduate Thesis. University of the Philippines, College of Mass Communication.

This study examines how the media portrays women in sports. This is achieved by answering the question: how are women represented in the mediated live television coverage of UP Pep Squad performances in the University Athletic Association of the Philippines Cheerdance Competition (UAAP CDC)?

This research studies 15 performances of the UP Pep Squad from 2001 to 2015. It identifies the narratives of the coverage of the performances of the team. Then, it examines how these performances lead to the reinvention of the representation of women athletes in the media. Lastly, while utilizing the idea of gaze, it looks at the representation of women as framed and seen through the camera shots and angles of the live television coverage of the event.

Ultimately, the study’s goal is to determine and to highlight the advancement and progress of the woman’s movement in sports; one step leading to that is by understanding a realm that has long been dominated by men. The author hopes that this study contributes to a body of knowledge that is rarely touched upon in the Philippines.

Keywords: women, sports, UAAP, cheerleading, poststructuralist feminism, gaze, representation, UP Pep Squad

View Thesis