Spreading the Good (or Bad?) News: A Discourse Analysis on TV Patrol’s Most Spread (Reacted to and Shared) Facebook News Posts for the month of March 2017

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TITLE: Spreading the Good (or Bad?) News: A Discourse Analysis on TV Patrol's Most Spread (Reacted to and Shared) Facebook News Posts for the Month of March 2017

Citation: Lagdameo, C.J. G. (2017). Spreading the Good (or Bad?) News: A Discourse Analysis on TV Patrol’s Most Spread (Reacted to and Shared) Facebook News Posts for the month of March 2017, Unpublished Undergraduate Thesis, University of the Philippines- Diliman.

ABSTRACT: This study examines the concept of discourse and spreadability (Jenkins, 2013) of online news. This study explores the nature of the news posts most reacted to and shared online in the Facebook news page of TV Patrol throughout the month March 2017. This study aims to answer: 1) What news were posted and the discourses made in the selected online news page for the month of March 2017; (2) among these, which of the content were most spread (reacted to and shared), and; (3) why? Guided by Halliday’s Systemic Linguistic Function, Kress and van Leeuwen’s and Martin’s Image Analysis, Galtung and Ruge’s News Values theory, and Enriquez’ Sikolohiyang Pilipino, grounded in Discourse Analysis, the study shall look at the nature of the news post- its features, content and reception. Findings reveal TV Patrol’s preference for the negative, the entertaining (showbusiness), the controversial, and the prominent in its news reports. Those that which spread the most over Facebook, however, are the entertaining (human interest), the personalized, the odd and the good news. Most spread news posts displayed emotional evocativeness, positive content valence, novelty and exemplification.

Keywords: TV Patrol, Facebook, News, Discourse Analysis, News Values, Spreadability, Sikolohiyang Pilipino

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