Metro Manila-Based Koreans Cultural Identity Retention, Integration, and Assimilation

Metro Manila-Based Koreans' Cultural Identity Retention, Integration, and Assimilation

This study looks into Metro Manila-based Koreans retention, integration, and assimilation of their cultural identity, while also exploring their expectations and disappointments upon coming to the Philippines, fundamental patterns of cultural difference, their cultural values, and their cross-cultural experience. Geert Hofstede’s Cultural Dimensions suggests that Filipinos and Koreans differ in the Masculinity value, Uncertainty Avoidance Index, and Long-Term Orientation. Guided by Michael Winkelman’s Culture Shock Theory and Miriam Zamora’s Levels of Adaptation, the study conducted surveys and focus interviews to describe the phenomenon of Korean adaptation in the Philippines. It was found that Metro Manila-based Koreans come to the Philippines to study English at a more affordable cost. Ironically, the main problem encountered is the language barrier, for it is important to speak in English or Tagalog to communicate with locals. Although not very fluent yet, Metro Manila-based Koreans still use English when talking to Filipinos, while sometimes injecting simple Filipino words. In terms of non-verbal communication, these Koreans are familiar with Filipino gestures but do not adopt them. Moreover, they are conscious of paralanguage. They are likewise familiar with other fundamental differences in Filipino and Korean culture and choose not to follow Filipino attitudes. Examination of the cultural dimensions showed some integration of Filipino and Korean values.

Subject Index: Intercultural Communication, Cultural Identity Negotiation, Koreans in the PhilippinesDepartment of Communication Research Thesis