Anime-ting the Pinoy Youth: A Case Study of the Anime Alliance Philippines

ABSTRACT

Sanchez, MC. (2011), Anime-ting the Pinoy Youth: A Case Study of Anime Alliance Philippines, Unpublished Undergraduate Thesis, University of the Philippines College of Mass Communication.

This thesis explored the influence of anime on Anime Alliance Philippines and its members. Anime has been in the country for more than a decade and it’s perceptible how Filipino audiences patronize this foreign imported art form. Patronizing anime also resulted to a curiosity about the Japanese culture since it is represented through anime. Due to the continuous consumption of anime, Filipino fans tend to create actions that would satisfy their fascination over anime. And one of these actions is building an organization primarily created to serve the anime community. In order to explore how anime influence the organization and its members, this thesis utilized the concepts of the Uses and Gratifications Theory and the Social Identity Theory. Interviews were conducted to provide substantial information on Anime Alliance Philippines. The findings of this research revealed that anime becomes an avenue for the members to freely express their fascination over anime. Anime Alliance Philippines provides capacity building services to Japanese culture groups in the Philippines such as costume play, bands, manga artists, animators, and toy creators.