Celebri-Tweets

Celebri-Tweets: A Textual Analysis of Filipino Celebrities' Tweets and Virtual Identity

ABSTRACT

The study examines the virtual identity of three Filipino celebrities by looking at the content they produced on Twitter and aligning the meaning of their messages to the concepts found in various readings about celebrity and stardom that articulate both the promise and difficulties of a celebrity status. These concepts are assumed to make up the celebrity's social identity. The analysis rests on the notion that the participants migrate their real-world self and social identities as celebrities to the online virtual blog environment and thereby cumulat ein the formation of virtual identities. By doing so, the study explores the cultural