New(s) Value: Accommodative and confrontative communication in television news broadcasting during crisis reporting

NEWs VALUE: Accommodative and confrontative communication in television news broadcasting during crisis reporting, Unpublished UndergraduateThesis, College of Mass Communication, University of the Philippines, Diliman.

This study examines the different yet intertwining factors that affect the value usage of television news broadcasting in the Philippines. Employing the Situational Crisis Communication Theory (SCCT) of Coombs (1995), Functionalist theory of McQuail (2005), Political-Economic Media Theory, Agenda-Setting Theory, and incorporated the Filipino behavioral patterns of Virgilio Enriquez (1989). This study explores the manifestations of the accommodative and confrontative values in crisis news reporting which happened in the last five years (2005-2010). The primary concern is to identify and compare the accommodative and confrontative values in television news programs in crisis situations based on journalists’/ reporters’ practices, news officials’ practices, and audiences’ perception, as well as other factors that influence the manifestation of these values. To find out the usage and prevalence of these values in different types of crises, this study employed interviews, focus group discussions, and textual analysis of videos. The study concludes that the confrontative way of communication was practiced more often than the accommodative way. This took place while gathering and covering crisis news stories. Furthermore, the accommodative way of communication was used on a more personal level such as dealing with fellow reporters, sources and crew members.

Marasigan, M.A.E., Yap, J.R.M. (2011).