An audience reception study of the suspension of reality in television advertisements

ABSTRACT

Children usually consider television as the most accessible and reliable source of information. Entertainment, news and public/current affairs, schedule of important events, historical accounts, etc. can be viewed from television.

This study investigates the responses of children to the suspension of reality in television advertisements in line with the bulk of previous studies that analyzed children as media audiences.

This study used a qualitative research approach and utilized the focus interview method as the primary instrument.

This study was guided by Stanley Fish’s interpretive community theory, which states that a group of people who belong in the same community and share something – whether it is culture, language, economic status, profession, etc. – could have the same interpretation of the text.

This study ascertains that each person has his/her own interpretation of things disregards of the group where they belong. They still have their individual interpretations of the text due to some factors that affect the cognitive and social relationships of the respondents.

Flores, M. E. D. (2010). An audience reception study of the suspension of reality in television advertisements, Unpublished Undergraduate Thesis, University of the Philippines, Diliman.

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