TV WannaBe, PinoyWannaBe: a case study on Traces of Media Convergence, Participatory Culture and New Media Usage as seen from the PinoyWannaBe Production Experience
Title: TV WannaBe, PinoyWannaBe: a case study on Traces of Media Convergence, Participatory Culture and New Media Usage as seen from the PinoyWannaBe Production Experience
Abstract:
This thesis is a case study of Philippine convergence as seen from the
PinoyWannaBe production experience. Convergence is a global technological and
cultural phenomenon where mere consumers of media have become creators of
content, making a participatory culture. Convergence allows content to flow across
different platforms and posits collective intelligence as a new source of media power.
Even though the Philippines is TV-centric, more Filipinos are going online and creating
their own content. This study aims to determine the extent of convergence and its
constituent properties in the Philippines. With the use of Axel Bruns’ Produsage
Framework and Henry Jenkins’ Convergence Culture, the PinoyWannaBe blog-show
was analyzed as a case study of convergence. Using complete participation and
ethnographic interviews, this study determined the different procedures involved in
content creation and established the different sites of convergence within
PinoyWannaBe. Results show that despite the alternative platform in which it is
presented, PinoyWannaBe directly adapts television characteristics to its production
process and content. Lastly, this thesis discusses the implications of this case study on
the Filipino audience, content and mass media.
Francisco, Karla Nicole Paler (2011). TV WannaBe, PinoyWannaBe: A Case Study on Traces of
Media Convergence, Participatory Culture and New Media Usage as seen from the
PinoyWannaBe Experience, Unpublished Undergraduate Thesis, University of the
Philippines College of Mass Communication.