UP Broadcasting Association

We Are Broad Ass

The UP Broadcasting Association, Broad Ass, is a non-stock, non-profit academic organization and student creatives outfit based at the UP College of Mass Communication. It creates socially relevant content by utilizing the potential of online platforms; produces high quality broadcast texts and materials; and, mounts events that promote campaigns and advocacies. They are all managed to inspire and involve the youth in social action.

Since its founding in 1968, Broad Ass has joined the ranks of the more prominent organizations in the university, having produced illustrious names in the industry today such as Tessie Tomas, Loren Legarda, Maryo de los Reyes, Luchi Cruz-Valdes, Ogie Alcasid, Raz de la Torre, Mariz Umali, Chico Garcia, among others

History

Founded in 1968, the UP Broadcasting Association is the brainchild of Kitchie Benedicto and Maria Montelibano in the UP College of Mass Communication. During the tumultuous 70's, at the height of Martial Law, the Assers, as members of the organization are called, staged Dulaang Kapiterya, a series of plays fearlessly satirizing the political conditions of the times. They used the Mass Communication canteen as their theater.

The 80's ushered in the trend of concerts, parties, and fashion shows. Broad Ass was among the pioneers in the fusion of such concepts into one major event. During the 90's, Broad Ass began producing music videos. It was also during this decade that the Assers hosted the eagerly-awaited dating games during the UP Fair.

In 2010, Broad Ass revamped its branding; and, shifted from staging performances to creating videos as a student production house. Aside from training its members in event production, graphic design, finance, and marketing, the organization also puts emphasis on inculcating members with skills aligned with audio and/or video content and production. They include proficiency in all stages of production, from conceptualization and scriptwriting, to color grading and video editing.

Today, Broad Ass continually lives up to the demands of competence and creativity; and, tightly embraces its tenets of passion, excellence, and glory.

Executive Committee

Executive Committee A. Y. 2016-2017

Chelsea Coleen V. Tamayo, Batch 2014
President

Raphael Louis Y. Hipos, Batch 2013.5
Vice President for Internal Affairs

Bernard Jaze P. Dela Cruz, Batch 2012.5
Vice President for External Affairs

Kathrina Anne Z. Berbano, Batch 2014
Executive Secretary

Maria Theresa L. Rodriguez, Batch 2014.5
Vice President for Finance

Nicole Anne G. Arguillo, Batch 2014
Vice President for Publicity and Promotions

Activities

BAP
Broad Ass Productions is the flagship program of the organization with Teresa Joanna C. Rosales, Batch 2014.5 as its channel head. It serves as the venue for the residents to showcase their talents, both artistic and technical through productions, which utilize the potential of the online medium.

20/20
An event for the freshies, shiftees and transferees of the College of Mass Communication held in partnership with the CMC Student Council, Track and Field is a seminar that introduces the new members of the college to the various tracks they can pursue as media students. The seminar invites professionals from different fields in the industry, in order for the FSTs to openly ask questions and get a glimpse of their possible future careers.

APPLICATION
An event for the youth and by the youth, 20/20: A Projected Vision serves as a venue for young minds to voice out their diverse advocacies through their passion in literature, music, visual arts, and related crafts. It is a creative, cultural exchange event open to individuals, organizations, and companies who are advocates of the empowerment of the youth, allowing them closer interaction and discourse.

ACLE
An acronym for Alternative Classroom Learning Experience, ACLE is a university-wide event in which organizations stage talks and seminars on topics aligned with a theme provided by the University Student Council. UP Broad Ass participates in the ACLE once a year, during the first semester. Past ACLEs have included, "Ang Teacher Ko, Celebrity!" featuring Ramon Bautista, Maryo J. de los Reyes, and Jim Paredes; "So Why Fi?" a talk on internet advocacy, featuring Mikey Bustos, Kevin Vitug, Arianne Serafico, and Yoshke Dimen; "Komiko 3-in1-" with Manix Abrera, Jesie Castro, Jess Abrera; and, "It MASA Been Love" an interactive live talkshow on writing for the popular audience with Suzette Doctolero, Jason Lim, Benedict Mique, and Rod Marmol, hosted by Jaze Dela Cruz.

BROAD ASS WEEK
To celebrate its many years of meaningful existence, UP Broad Ass organizes a week filled with events for its members, the college, as well as the rest of the university. Past activities held during DIRECT: UP Broad Ass 47th year included HUSTLE: Internal Event, EMERGE: Exhibit Launch, PLUNGE: Grand Pakain, CRAFT: Production Design Workshop, MERIT: Giving Back Day, and HIGH DEF Anniversary Party.

Contact Info

You may reach UP Broad Ass by emailing us at admin@upbroadass.org

See Also

The UP Broad Ass official website

You can also reach UP Broad Ass through:

Facebook
Twitter
Youtube