UP Broadcasting Association

History

Founded in 1968, the UP Broadcasting Association is the brainchild of Kitchie Benedicto and Maria Montelibano in the College of Mass Communication. During the tumultuous 70's, at the height of Martial Law, the Assers, as members of the organization are called, staged Dulaang Kapiterya, a series of plays fearlessly satirizing the political conditions of the times. They used the Mass Communication canteen as their theater.

The 80's ushered in the trend of concerts, parties, and fashion shows. Broad Ass was among the pioneers in the fusion of such concepts into one major event.

During the 90's, Broad Ass blazed the trail with creative, funky music videos. It was also during this decade that the Assers hosted the eagerly-awaited dating games during the UP Fair.

In 2010, Broad Ass renewed its branding, and shifted from staging performances to creating videos as a student production house. Today, it aims to produce relevant productions, campaigns and events to inspire and involve the Filipino youth in social action.

After 45 glorious years of tradition, Broad Ass continually lives up to the perennial demands of competence and creativity, and tightly embraces its tenets of passion, excellence and glory.

Officers

Executive Committee A. Y. 2013-2014

Norwin Gonzales
President

Amele Amor Alcantara
Vice President for Internal Affairs

Carmela Inez Joaquin
Vice President for External Affairs

Roselle Nicodemus
Executive Secretary

Clarice Marjorie Co
Vice President for Finance

Maria Inez Barrameda
Vice President for Publicity and Promotions

See Also

You may also visit the official website: http://broadass.net/ to know more about the UP Broadcasting Association.

http://www.youtube.com/user/broadassnetwork
http://facebook.com/UPBroadAss
http://twitter.com/upbroadass