Klcruz3 - Revision history

Iskwiki.admin: Text replacement - "http://iskwiki.upd.edu.ph" to "https://iskomunidad.upd.edu.ph"

2022-06-16T04:55:45Z

Text replacement - "http://iskwiki.upd.edu.ph" to "https://iskomunidad.upd.edu.ph"

← Older revision		Revision as of 12:55, 16 June 2022
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	''keywords: Mocha Uson Blog, digital rhetoric, social media campaigning, visual rhetoric, rhetorical appeals''		''keywords: Mocha Uson Blog, digital rhetoric, social media campaigning, visual rhetoric, rhetorical appeals''

	[~~http~~://~~iskwiki~~.upd.edu.ph/images/7/74/00_CRUZ_BLOGGIN%27_LA_VIDA_MOCHA_-_A_DIGITAL_RHETORICAL_ANALYSIS_OF_THE_MOCHA_USON_BLOG_V2.pdf View Thesis]		[https://iskomunidad.upd.edu.ph/images/7/74/00_CRUZ_BLOGGIN%27_LA_VIDA_MOCHA_-_A_DIGITAL_RHETORICAL_ANALYSIS_OF_THE_MOCHA_USON_BLOG_V2.pdf View Thesis]

	[[Category:Theses]][[Category:College of Mass Communication Thesis]][[Category:Department of Broadcast Communication Thesis]][[Category:2019 Thesis]]		[[Category:Theses]][[Category:College of Mass Communication Thesis]][[Category:Department of Broadcast Communication Thesis]][[Category:2019 Thesis]]

Klcruz3 at 02:37, 13 June 2019

2019-06-13T02:37:17Z

← Older revision		Revision as of 10:37, 13 June 2019
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	The Mocha Uson Blog has utilized the pervasive nature and power of social media, particularly Facebook, during the 2016 Philippine Presidential Elections by creating and sharing politically-charged content to support then-candidate Rodrigo Duterte. With this in mind, one could wonder how did this said Facebook page convey its persuasive communication and content to its audience to help campaign for Duterte. In this study, the researcher hopes to present the rhetoric of the Mocha Uson Blog towards the Duterte 2016 presidential candidacy.		The Mocha Uson Blog has utilized the pervasive nature and power of social media, particularly Facebook, during the 2016 Philippine Presidential Elections by creating and sharing politically-charged content to support then-candidate Rodrigo Duterte. With this in mind, one could wonder how did this said Facebook page convey its persuasive communication and content to its audience to help campaign for Duterte. In this study, the researcher hopes to present the rhetoric of the Mocha Uson Blog towards the Duterte 2016 presidential candidacy.

	Using select posts from the Mocha Uson Blog for the election season of 2016 (February 9 to May 7, 2016), the researcher evaluated the content of said posts through digital rhetorical analysis ~~and~~ the ~~canons~~ of ~~digital rhetoric. Recurring images, symbols, and texts were assessed by discussing their symbolic action, nature, function~~, ~~and evaluation. Subsequently, said posts were categorized based on~~ Aguirre’s New Typology of Social Media Usage. ~~Finally, the~~ researcher ~~synthesized the data gathered and analyzed to uncover the rhetoric of~~ the Mocha Uson ~~Blog~~ towards ~~Duterte's~~ presidential candidacy ~~in 2016~~.		Using select posts from the Mocha Uson Blog for the election season of 2016
			(February 9 to May 7, 2016), the researcher evaluated the content of said posts through digital rhetorical analysis using the lens of Eyman’s Canons of Digital Rhetoric, Aguirre’s New Typology of Social Media Usage, Rhetorical Appeals, and Visual Rhetoric. The researcher uncovered that the Mocha Uson Blog’s rhetoric towards Duterte’s presidential candidacy was to present him as a competent fellow Filipino who will bring about the masses’ desired positive change - a ''kapwa'' who will bring ''Tunay na Pagbabago''.

	''keywords: Mocha Uson Blog, digital rhetoric, social media campaigning, visual rhetoric, rhetorical appeals''		''keywords: Mocha Uson Blog, digital rhetoric, social media campaigning, visual rhetoric, rhetorical appeals''
	>

	[http://iskwiki.upd.edu.ph/images/7/74/00_CRUZ_BLOGGIN%27_LA_VIDA_MOCHA_-_A_DIGITAL_RHETORICAL_ANALYSIS_OF_THE_MOCHA_USON_BLOG_V2.pdf View Thesis]		[http://iskwiki.upd.edu.ph/images/7/74/00_CRUZ_BLOGGIN%27_LA_VIDA_MOCHA_-_A_DIGITAL_RHETORICAL_ANALYSIS_OF_THE_MOCHA_USON_BLOG_V2.pdf View Thesis]

	[[Category:Theses]][[Category:College of Mass Communication Thesis]][[Category:Department of Broadcast Communication Thesis]][[Category:2019 Thesis]]		[[Category:Theses]][[Category:College of Mass Communication Thesis]][[Category:Department of Broadcast Communication Thesis]][[Category:2019 Thesis]]

Klcruz3: Created page with "'''ABSTRACT''' Cruz, K. L. (2019). Bloggin’ la vida Mocha: A Digital Rhetorical Analysis of the Mocha Uson Blog, Unpublished Undergraduate Thesis, University of the Philip..."

2019-06-11T15:46:34Z

Created page with "'''ABSTRACT''' Cruz, K. L. (2019). Bloggin’ la vida Mocha: A Digital Rhetorical Analysis of the Mocha Uson Blog, Unpublished Undergraduate Thesis, University of the Philip..."

New page

'''ABSTRACT'''

Cruz, K. L. (2019). Bloggin’ la vida Mocha: A Digital Rhetorical Analysis of the Mocha Uson Blog, Unpublished Undergraduate Thesis, University of the Philippines College of Mass Communication

The Mocha Uson Blog has utilized the pervasive nature and power of social media, particularly Facebook, during the 2016 Philippine Presidential Elections by creating and sharing politically-charged content to support then-candidate Rodrigo Duterte. With this in mind, one could wonder how did this said Facebook page convey its persuasive communication and content to its audience to help campaign for Duterte. In this study, the researcher hopes to present the rhetoric of the Mocha Uson Blog towards the Duterte 2016 presidential candidacy.

Using select posts from the Mocha Uson Blog for the election season of 2016 (February 9 to May 7, 2016), the researcher evaluated the content of said posts through digital rhetorical analysis and the canons of digital rhetoric. Recurring images, symbols, and texts were assessed by discussing their symbolic action, nature, function, and evaluation. Subsequently, said posts were categorized based on Aguirre’s New Typology of Social Media Usage. Finally, the researcher synthesized the data gathered and analyzed to uncover the rhetoric of the Mocha Uson Blog towards Duterte's presidential candidacy in 2016.

''keywords: Mocha Uson Blog, digital rhetoric, social media campaigning, visual rhetoric, rhetorical appeals''
>

[http://iskwiki.upd.edu.ph/images/7/74/00_CRUZ_BLOGGIN%27_LA_VIDA_MOCHA_-_A_DIGITAL_RHETORICAL_ANALYSIS_OF_THE_MOCHA_USON_BLOG_V2.pdf View Thesis]

[[Category:Theses]][[Category:College of Mass Communication Thesis]][[Category:Department of Broadcast Communication Thesis]][[Category:2019 Thesis]]