It Takes Two to Tango - Revision history

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2022-06-16T04:50:12Z

Text replacement - "http://iskwiki.upd.edu.ph" to "https://iskomunidad.upd.edu.ph"

← Older revision		Revision as of 04:50, 16 June 2022
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	Ventura, C. (2010). It Takes Two to Tango: The effects of television commercials that feature local celebrity love teams on the consumer behavior of Filipino teenagers. Unpublished Undergraduate Thesis, College of Mass Communication, University of the Philippines Diliman.<br /><br />		Ventura, C. (2010). It Takes Two to Tango: The effects of television commercials that feature local celebrity love teams on the consumer behavior of Filipino teenagers. Unpublished Undergraduate Thesis, College of Mass Communication, University of the Philippines Diliman.<br /><br />

	[~~http~~://~~iskwiki~~.upd.edu.ph/flipbooks/ItTakesTwo1144/ View thesis]<br /><br />		[https://iskomunidad.upd.edu.ph/flipbooks/ItTakesTwo1144/ View thesis]<br /><br />

	Subject Index : Television advertising, Actors in the advertising industry		Subject Index : Television advertising, Actors in the advertising industry

	[[Category:CMC Thesis]][[Category:Department of Broadcast Communication Thesis]][[Category:Thesis--Advertising]][[Category:Thesis--Television Commercials]][[Category:Theses]]		[[Category:CMC Thesis]][[Category:Department of Broadcast Communication Thesis]][[Category:Thesis--Advertising]][[Category:Thesis--Television Commercials]][[Category:Theses]]

Iskwiki.admin at 08:21, 5 February 2012

2012-02-05T08:21:59Z

← Older revision		Revision as of 08:21, 5 February 2012
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	It Takes Two to Tango: The Effects of Television Commercials that Feature Local Celebrity Love Teams on the Consumer Behavior of Filipino Teenagers		It Takes Two to Tango: The Effects of Television Commercials that Feature Local Celebrity Love Teams on the Consumer Behavior of Filipino Teenagers

	Abstract		'''Abstract'''<br />

	This study aimed to understand how Filipino teenagers as media and product consumers are affected by television commercials that feature local celebrity love teams. The study also determined the teenagers’ responses towards such type of commercials. Moreover, the study identified the teenagers’ personal preferences, internal influences, external influences, information evaluation, purchase decisions, and post-consumption evaluation. Furthermore, the study examined the advertising plan behind these television commercials. The Black Box Model of Consumer Behavior and the Consumer Decision Making Model were integrated to explain the phenomenon.		This study aimed to understand how Filipino teenagers as media and product consumers are affected by television commercials that feature local celebrity love teams. The study also determined the teenagers’ responses towards such type of commercials. Moreover, the study identified the teenagers’ personal preferences, internal influences, external influences, information evaluation, purchase decisions, and post-consumption evaluation. Furthermore, the study examined the advertising plan behind these television commercials. The Black Box Model of Consumer Behavior and the Consumer Decision Making Model were integrated to explain the phenomenon.<br /><br />
	The researcher conducted a survey among 200 selected high school students in Metro Manila. For an in-depth discussion, focus interviews were facilitated among eight randomly selected survey respondents. To provide expert information, the study conducted focus interviews with two advertising representatives from the Accounts and Creative Department.		The researcher conducted a survey among 200 selected high school students in Metro Manila. For an in-depth discussion, focus interviews were facilitated among eight randomly selected survey respondents. To provide expert information, the study conducted focus interviews with two advertising representatives from the Accounts and Creative Department.
	The study found out that Filipino teenagers purchase, consume, and patronize products endorsed in television commercials that featured local celebrity love teams, but they do not buy these on a regular basis. The respondents prefer commercials that feature local celebrity love teams. Moreover, the respondents consider the love team endorsers as a huge factor in their purchase. Thus, this type of commercials has greatly influenced the consumer behavior of Filipino teenagers.		The study found out that Filipino teenagers purchase, consume, and patronize products endorsed in television commercials that featured local celebrity love teams, but they do not buy these on a regular basis. The respondents prefer commercials that feature local celebrity love teams. Moreover, the respondents consider the love team endorsers as a huge factor in their purchase. Thus, this type of commercials has greatly influenced the consumer behavior of Filipino teenagers.<br /><br />

	Ventura, C. (2010). It Takes Two to Tango: The effects of television commercials that feature local celebrity love teams on the consumer behavior of Filipino teenagers. Unpublished Undergraduate Thesis, College of Mass Communication, University of the Philippines Diliman.		Ventura, C. (2010). It Takes Two to Tango: The effects of television commercials that feature local celebrity love teams on the consumer behavior of Filipino teenagers. Unpublished Undergraduate Thesis, College of Mass Communication, University of the Philippines Diliman.<br /><br />

	[http://iskwiki.upd.edu.ph/flipbooks/ItTakesTwo1144/ View thesis]		[http://iskwiki.upd.edu.ph/flipbooks/ItTakesTwo1144/ View thesis]<br /><br />

	Subject Index : Television advertising, Actors in the advertising industry		Subject Index : Television advertising, Actors in the advertising industry

	[[Category:CMC Thesis]][[Category:Department of Broadcast Communication Thesis]][[Category:Thesis--Advertising]][[Category:Thesis--Television Commercials]][[Category:Theses]]		[[Category:CMC Thesis]][[Category:Department of Broadcast Communication Thesis]][[Category:Thesis--Advertising]][[Category:Thesis--Television Commercials]][[Category:Theses]]

Mqmallonga at 08:11, 5 February 2012

2012-02-05T08:11:35Z

← Older revision		Revision as of 08:11, 5 February 2012
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	[http://iskwiki.upd.edu.ph/flipbooks/ItTakesTwo1144/ View thesis]		[http://iskwiki.upd.edu.ph/flipbooks/ItTakesTwo1144/ View thesis]

			Subject Index : Television advertising, Actors in the advertising industry

	[[Category:CMC Thesis]][[Category:Department of Broadcast Communication Thesis]][[Category:Thesis--Advertising]][[Category:Thesis--Television Commercials]][[Category:Theses]]		[[Category:CMC Thesis]][[Category:Department of Broadcast Communication Thesis]][[Category:Thesis--Advertising]][[Category:Thesis--Television Commercials]][[Category:Theses]]

Cmventura at 13:45, 31 March 2011

2011-03-31T13:45:44Z

← Older revision		Revision as of 13:45, 31 March 2011
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	Ventura, C. (2010). It Takes Two to Tango: The effects of television commercials that feature local celebrity love teams on the consumer behavior of Filipino teenagers. Unpublished Undergraduate Thesis, College of Mass Communication, University of the Philippines Diliman.		Ventura, C. (2010). It Takes Two to Tango: The effects of television commercials that feature local celebrity love teams on the consumer behavior of Filipino teenagers. Unpublished Undergraduate Thesis, College of Mass Communication, University of the Philippines Diliman.

	[http://iskwiki.upd.edu.ph/flipbooks/~~VillavsApa4220~~/ View thesis]		[http://iskwiki.upd.edu.ph/flipbooks/ItTakesTwo1144/ View thesis]

	[[Category:CMC Thesis]][[Category:Department of Broadcast Communication Thesis]][[Category:Thesis--Advertising]][[Category:Thesis--Television Commercials]][[Category:Theses]]		[[Category:CMC Thesis]][[Category:Department of Broadcast Communication Thesis]][[Category:Thesis--Advertising]][[Category:Thesis--Television Commercials]][[Category:Theses]]

Cmventura at 07:58, 31 March 2011

2011-03-31T07:58:33Z

← Older revision		Revision as of 07:58, 31 March 2011
Line 9:		Line 9:
	Ventura, C. (2010). It Takes Two to Tango: The effects of television commercials that feature local celebrity love teams on the consumer behavior of Filipino teenagers. Unpublished Undergraduate Thesis, College of Mass Communication, University of the Philippines Diliman.		Ventura, C. (2010). It Takes Two to Tango: The effects of television commercials that feature local celebrity love teams on the consumer behavior of Filipino teenagers. Unpublished Undergraduate Thesis, College of Mass Communication, University of the Philippines Diliman.

	[/ View thesis]		[http://iskwiki.upd.edu.ph/flipbooks/VillavsApa4220/ View thesis]

	[[Category:CMC Thesis]][[Category:Department of Broadcast Communication Thesis]][[Category:Thesis--Advertising]][[Category:Thesis--Television Commercials]][[Category:Theses]]		[[Category:CMC Thesis]][[Category:Department of Broadcast Communication Thesis]][[Category:Thesis--Advertising]][[Category:Thesis--Television Commercials]][[Category:Theses]]

Cmventura: New page: It Takes Two to Tango: The Effects of Television Commercials that Feature Local Celebrity Love Teams on the Consumer Behavior of Filipino Teenagers Abstract This study aimed to understan...

2011-03-31T07:54:03Z

New page: It Takes Two to Tango: The Effects of Television Commercials that Feature Local Celebrity Love Teams on the Consumer Behavior of Filipino Teenagers Abstract This study aimed to understan...

New page

It Takes Two to Tango: The Effects of Television Commercials that Feature Local Celebrity Love Teams on the Consumer Behavior of Filipino Teenagers

Abstract

This study aimed to understand how Filipino teenagers as media and product consumers are affected by television commercials that feature local celebrity love teams. The study also determined the teenagers’ responses towards such type of commercials. Moreover, the study identified the teenagers’ personal preferences, internal influences, external influences, information evaluation, purchase decisions, and post-consumption evaluation. Furthermore, the study examined the advertising plan behind these television commercials. The Black Box Model of Consumer Behavior and the Consumer Decision Making Model were integrated to explain the phenomenon.
The researcher conducted a survey among 200 selected high school students in Metro Manila. For an in-depth discussion, focus interviews were facilitated among eight randomly selected survey respondents. To provide expert information, the study conducted focus interviews with two advertising representatives from the Accounts and Creative Department.
The study found out that Filipino teenagers purchase, consume, and patronize products endorsed in television commercials that featured local celebrity love teams, but they do not buy these on a regular basis. The respondents prefer commercials that feature local celebrity love teams. Moreover, the respondents consider the love team endorsers as a huge factor in their purchase. Thus, this type of commercials has greatly influenced the consumer behavior of Filipino teenagers.

Ventura, C. (2010). It Takes Two to Tango: The effects of television commercials that feature local celebrity love teams on the consumer behavior of Filipino teenagers. Unpublished Undergraduate Thesis, College of Mass Communication, University of the Philippines Diliman.

[/ View thesis]

[[Category:CMC Thesis]][[Category:Department of Broadcast Communication Thesis]][[Category:Thesis--Advertising]][[Category:Thesis--Television Commercials]][[Category:Theses]]