Aadeleon3: Category:ThesesCategory:CMCn ThesisCategory:Department of Broadcast Communication ThesisCategory:2018Category:Thesis--Audience StudiesCategory:Thesis--Fandom Study

2018-05-24T14:59:09Z

Category:Theses Category:CMCn Thesis Category:Department of Broadcast Communication Thesis Category:2018 Category:Thesis--Audience Studies Category:Thesis--Fandom Study

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''I Slay, Okay?: How Mediated Race in Western Pop Music Videos Affect A Filipina’s SelfConcept''

This thesis examines the effects of mediated race on morena Filipinas. Specifically, it looks at how Beyonce affects the self-concept of her morena Filipina fans, thus posing the question: how does the representation of Beyonce’s body in her album Lemonade affect and represent the self-concept of her morena Filipina fans? The researcher believes that representations of Beyonce’s body have the capacity to influence the ideal image of a person’s self-concept, which is why the researcher wants to determine whether its effects lead to a congruent or incongruent self-actualization. Using Carl Rogers’ three components of the SelfConcept Theory, supplemented by the Representation Theory, Self Objectification Theory and the Critical Race Theory, the thesis utilizes a thematic analysis on ten screenshots from Beyonce’s Lemonade, and fifteen online interviews with 1825 year old members of the Beyonce Philippines Facebook group. The interviews are structured into three parts in order to discover each participant’s self-image, idealized self, and perceived self-esteem. Furthermore, the study intends to take a critical look at the findings with some postcolonial analysis.

''Keywords: Lemonade, morenas, representation theory, selfconcept theory, critical race theory''

View Thesis: [http://iskwiki.upd.edu.ph/flipbook/viewer/?fb=2014-01880-De-Leon, View Thesis]

I Slay - Revision history

Aadeleon3: Category:ThesesCategory:CMCn ThesisCategory:Department of Broadcast Communication ThesisCategory:2018Category:Thesis--Audience StudiesCategory:Thesis--Fandom Study