From Campus to Barangay - Revision history

Iskwiki.admin: Text replacement - "http://iskwiki.upd.edu.ph" to "https://iskomunidad.upd.edu.ph"

2022-06-16T04:55:26Z

Text replacement - "http://iskwiki.upd.edu.ph" to "https://iskomunidad.upd.edu.ph"

← Older revision		Revision as of 04:55, 16 June 2022
Line 26:		Line 26:


	View Thesis in [[Flipbooks_on_iskwiki\|flipbook]]: [~~http~~://~~iskwiki~~.upd.edu.ph/flipbooks/dwls97.1/ DWLS 97.1] (UP Webmail Account required)		View Thesis in [[Flipbooks_on_iskwiki\|flipbook]]: [https://iskomunidad.upd.edu.ph/flipbooks/dwls97.1/ DWLS 97.1] (UP Webmail Account required)

Csbelison at 01:52, 21 February 2011

2011-02-21T01:52:49Z

← Older revision		Revision as of 01:52, 21 February 2011
Line 30:		Line 30:

	[[Category: CMC Thesis]][[Category:Department of Broadcast Communication Thesis]][[Category:Thesis--Radio]][[Category:Thesis--FM Radio Listeners]][[Category: Student Papers]] [[Category: Theses]]		[[Category: CMC Thesis]][[Category:Department of Broadcast Communication Thesis]][[Category:Thesis--Radio]][[Category:Thesis--FM Radio Listeners]][[Category: Student Papers]] [[Category: Theses]]

			Subject Index: Radio--Philippines, Radio--Societies, etc., Consumers' preference, Massmedia--Philippines

Iskwiki.admin at 10:13, 17 April 2010

2010-04-17T10:13:10Z

← Older revision		Revision as of 10:13, 17 April 2010
Line 29:		Line 29:


	[[Category: CMC Thesis]][[Department of Broadcast Communication Thesis]][[Category:Thesis--Radio]][[Category:Thesis--FM Radio Listeners]][[Category: Student Papers]] [[Category: Theses]]		[[Category: CMC Thesis]][[Category:Department of Broadcast Communication Thesis]][[Category:Thesis--Radio]][[Category:Thesis--FM Radio Listeners]][[Category: Student Papers]] [[Category: Theses]]

Iskwiki.admin at 10:12, 17 April 2010

2010-04-17T10:12:13Z

← Older revision		Revision as of 10:12, 17 April 2010
Line 26:		Line 26:


	View Thesis: [~~[Image~~:~~Mangune2010~~.~~zip]~~]		View Thesis in [[Flipbooks_on_iskwiki\|flipbook]]: [http://iskwiki.upd.edu.ph/flipbooks/dwls97.1/ DWLS 97.1] (UP Webmail Account required)


	[[Category: CMC Thesis]][[Department of Broadcast Communication Thesis]][[Category:Thesis--Radio]][[Category:Thesis--FM Radio Listeners]]		[[Category: CMC Thesis]][[Department of Broadcast Communication Thesis]][[Category:Thesis--Radio]][[Category:Thesis--FM Radio Listeners]][[Category: Student Papers]] [[Category: Theses]]

Pamangune: Undo revision 11622 by Pamangune (Talk)

2010-04-15T17:52:14Z

Undo revision 11622 by Pamangune (Talk)

← Older revision	Revision as of 17:52, 15 April 2010
Line 1:	Line 1:
		ABSTRACT

		Mangune, P.L. (2010). From Campus to Barangay: A study on the listening preferences of DWLS 97.1 Campus Radio WLS-FM listeners as shaped by the station’s shift to a mass-oriented FM radio format – Barangay LS. Unpublished Undergraduate Thesis. University of the Philippines College of Mass Communication.


		The study aimed to find out how the listening preferences of the listeners of the now defunct 97.1 Campus Radio WLS-FM were shaped by the station’s shift to a masa format 97.1 Barangay LS.


		In-depth focused interviews were conducted with 12 key informants who were once avid listeners of Campus Radio. The study interpreted their attitude towards the shift as reflected in their reactions, sentiments and opinions, the changes in the pattern of their listening behavior and the factors that affected it, and the personal and social influences that led to the changes in their listening preferences.


		The results showed that the listeners initially manifested a negative attitude of rejection towards the shift but gradually gained a positive attitude of acceptance as they understood the business aspect of the industry. After the shift, their listening habit declined in frequency as they transferred to several other FM stations, while some discontinued listening to the radio altogether and resorted to the television, the Internet, cellphones that support mp3 files, and portable mp3 players.


		The researcher concluded that DWLS 97.1’s shift to a masa format has shaped the listening preferences of its former Campus Radio listeners as manifested in their attitude towards the shift and in the change in their radio listening habit. The factors that affected
		the change in their listening habit were their priority over academic obligations as college students, thus, they had less time for radio, and the rise of the technological devices for more convenient acquisition of and access to music. Their listening preferences were influenced by (1) their personal musical taste, which matured overtime and changed as they gradually appreciated other stations’ music genres after the shift, and (2) their socioeconomic background.


		The study used in-depth focused interviews to generate required data for the study. However, other methods in the future can be conducted such as focus group discussions with former avid Campus Radio listeners, or expert interviews with the station’s key personnel for a historical study, or a content analysis of the new format 97.1 Barangay LS to find out how it perpetuates the masa culture on FM along with other existing masa stations on the FM band today.


		Moreover, the researcher recommends the use of the Uses and Gratifications Theory or a political economic perspective to understand the power relations between a station’s management and its listeners.


		The framework of the study, the Frankfurt School Theory, provided a background on media’s power to impose content that molded the preferences of its audiences.


		View Thesis: [[Image:Mangune2010.zip]]


		[[Category: CMC Thesis]][[Department of Broadcast Communication Thesis]][[Category:Thesis--Radio]][[Category:Thesis--FM Radio Listeners]]

Pamangune: Removing all content from page

2010-04-15T13:58:23Z

Removing all content from page

← Older revision		Revision as of 13:58, 15 April 2010
Line 1:		Line 1:
	~~ABSTRACT~~

	Mangune, P.L. (2010). From Campus to Barangay: A study on the listening preferences of DWLS 97.1 Campus Radio WLS-FM listeners as shaped by the station’s shift to a mass-oriented FM radio format – Barangay LS. Unpublished Undergraduate Thesis. University of the Philippines College of Mass Communication.


	~~The study aimed to find out how the listening preferences of the listeners of the now defunct 97.1 Campus Radio WLS-FM were shaped by the station’s shift to a masa format 97.1 Barangay LS.~~


	In-depth focused interviews were conducted with 12 key informants who were once avid listeners of Campus Radio. The study interpreted their attitude towards the shift as reflected in their reactions, sentiments and opinions, the changes in the pattern of their listening behavior and the factors that affected it, and the personal and social influences that led to the changes in their listening preferences.


	The results showed that the listeners initially manifested a negative attitude of rejection towards the shift but gradually gained a positive attitude of acceptance as they understood the business aspect of the industry. After the shift, their listening habit declined in frequency as they transferred to several other FM stations, while some discontinued listening to the radio altogether and resorted to the television, the Internet, cellphones that support mp3 files, and portable mp3 players.


	The researcher concluded that DWLS 97.1’s shift to a masa format has shaped the listening preferences of its former Campus Radio listeners as manifested in their attitude towards the shift and in the change in their radio listening habit. The factors that affected
	the change in their listening habit were their priority over academic obligations as college students, thus, they had less time for radio, and the rise of the technological devices for more convenient acquisition of and access to music. Their listening preferences were influenced by (1) their personal musical taste, which matured overtime and changed as they gradually appreciated other stations’ music genres after the shift, and (2) their socioeconomic background.


	The study used in-depth focused interviews to generate required data for the study. However, other methods in the future can be conducted such as focus group discussions with former avid Campus Radio listeners, or expert interviews with the station’s key personnel for a historical study, or a content analysis of the new format 97.1 Barangay LS to find out how it perpetuates the masa culture on FM along with other existing masa stations on the FM band today.


	Moreover, the researcher recommends the use of the Uses and Gratifications Theory or a political economic perspective to understand the power relations between a station’s management and its listeners.


	~~The framework of the study, the Frankfurt School Theory, provided a background on media’s power to impose content that molded the preferences of its audiences.~~


	~~View Thesis: [[Image:Mangune2010.zip]]~~


	~~[[Category: CMC Thesis]][[Department of Broadcast Communication Thesis]][[Category:Thesis--Radio]][[Category:Thesis--FM Radio Listeners]]~~

Pamangune at 13:42, 15 April 2010

2010-04-15T13:42:31Z

← Older revision		Revision as of 13:42, 15 April 2010
Line 1:		Line 1:
	ABSTRACT		ABSTRACT
	Mangune, P.L. (2010). From Campus to Barangay: A study on the listening preferences of DWLS 97.1 Campus ~~RadioWLS~~-FM listeners as shaped by the station’s shift to a mass-oriented FM radio format – Barangay LS. Unpublished Undergraduate Thesis. University of the Philippines College of Mass Communication.
			Mangune, P.L. (2010). From Campus to Barangay: A study on the listening preferences of DWLS 97.1 Campus Radio WLS-FM listeners as shaped by the station’s shift to a mass-oriented FM radio format – Barangay LS. Unpublished Undergraduate Thesis. University of the Philippines College of Mass Communication.


Line 26:		Line 27:

	View Thesis: [[Image:Mangune2010.zip]]		View Thesis: [[Image:Mangune2010.zip]]


	[[Category: CMC Thesis]][[Department of Broadcast Communication Thesis]][[Category:Thesis--Radio]][[Category:Thesis--FM Radio Listeners]]		[[Category: CMC Thesis]][[Department of Broadcast Communication Thesis]][[Category:Thesis--Radio]][[Category:Thesis--FM Radio Listeners]]

Pamangune: New page: ABSTRACT Mangune, P.L. (2010). From Campus to Barangay: A study on the listening preferences of DWLS 97.1 Campus RadioWLS-FM listeners as shaped by the station’s shift to a mass-oriente...

2010-04-15T13:40:56Z

New page: ABSTRACT Mangune, P.L. (2010). From Campus to Barangay: A study on the listening preferences of DWLS 97.1 Campus RadioWLS-FM listeners as shaped by the station’s shift to a mass-oriente...

New page

ABSTRACT
Mangune, P.L. (2010). From Campus to Barangay: A study on the listening preferences of DWLS 97.1 Campus RadioWLS-FM listeners as shaped by the station’s shift to a mass-oriented FM radio format – Barangay LS. Unpublished Undergraduate Thesis. University of the Philippines College of Mass Communication.

The study aimed to find out how the listening preferences of the listeners of the now defunct 97.1 Campus Radio WLS-FM were shaped by the station’s shift to a masa format 97.1 Barangay LS.

In-depth focused interviews were conducted with 12 key informants who were once avid listeners of Campus Radio. The study interpreted their attitude towards the shift as reflected in their reactions, sentiments and opinions, the changes in the pattern of their listening behavior and the factors that affected it, and the personal and social influences that led to the changes in their listening preferences.

The results showed that the listeners initially manifested a negative attitude of rejection towards the shift but gradually gained a positive attitude of acceptance as they understood the business aspect of the industry. After the shift, their listening habit declined in frequency as they transferred to several other FM stations, while some discontinued listening to the radio altogether and resorted to the television, the Internet, cellphones that support mp3 files, and portable mp3 players.

The researcher concluded that DWLS 97.1’s shift to a masa format has shaped the listening preferences of its former Campus Radio listeners as manifested in their attitude towards the shift and in the change in their radio listening habit. The factors that affected
the change in their listening habit were their priority over academic obligations as college students, thus, they had less time for radio, and the rise of the technological devices for more convenient acquisition of and access to music. Their listening preferences were influenced by (1) their personal musical taste, which matured overtime and changed as they gradually appreciated other stations’ music genres after the shift, and (2) their socioeconomic background.

The study used in-depth focused interviews to generate required data for the study. However, other methods in the future can be conducted such as focus group discussions with former avid Campus Radio listeners, or expert interviews with the station’s key personnel for a historical study, or a content analysis of the new format 97.1 Barangay LS to find out how it perpetuates the masa culture on FM along with other existing masa stations on the FM band today.

Moreover, the researcher recommends the use of the Uses and Gratifications Theory or a political economic perspective to understand the power relations between a station’s management and its listeners.

The framework of the study, the Frankfurt School Theory, provided a background on media’s power to impose content that molded the preferences of its audiences.

View Thesis: [[Image:Mangune2010.zip]]

[[Category: CMC Thesis]][[Department of Broadcast Communication Thesis]][[Category:Thesis--Radio]][[Category:Thesis--FM Radio Listeners]]