https://iskomunidad.upd.edu.ph/index.php?action=history&feed=atom&title=A_Study_of_McDonald%27s_Global_and_Tribal_Advertisements 2026-04-24T06:44:03Z Revision history for this page on the wiki MediaWiki 1.42.3 https://iskomunidad.upd.edu.ph/index.php?title=A_Study_of_McDonald%27s_Global_and_Tribal_Advertisements&diff=67104&oldid=prev 2022-08-30T02:29:12Z

<p>Text replacement - &quot;iskomunidad.upd.edu.ph/flipbook&quot; to &quot;iskwiki.upd.edu.ph&quot;</p> <table style="background-color: #fff; color: #202122;" data-mw="interface"> <col class="diff-marker" /> <col class="diff-content" /> <col class="diff-marker" /> <col class="diff-content" /> <tr class="diff-title" lang="en"> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">← Older revision</td> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">Revision as of 10:29, 30 August 2022</td> </tr><tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l11">Line 11:</td> <td colspan="2" class="diff-lineno">Line 11:</td></tr> <tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Mcluhan, Market Segmentation, Niche Marketing, Target Market, Culture, Global Advertisements, Tribal Advertisements, Tribalization, Tribalized</div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Mcluhan, Market Segmentation, Niche Marketing, Target Market, Culture, Global Advertisements, Tribal Advertisements, Tribalization, Tribalized</div></td></tr> <tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>                                                  </div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>                                                  </div></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>[https://<del style="font-weight: bold; text-decoration: none;">iskomunidad</del>.upd.edu.ph<del style="font-weight: bold; text-decoration: none;">/flipbook</del>/viewer/?fb=2011-55648-ISKIWIKI View Thesis]</div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>[https://<ins style="font-weight: bold; text-decoration: none;">iskwiki</ins>.upd.edu.ph/viewer/?fb=2011-55648-ISKIWIKI View Thesis]</div></td></tr> <tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>   </div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>   </div></td></tr> <tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>[[Category: CMC Thesis]][[Category:Theses]][[Category:Broadcast Communication]][[Category:2015 Thesis]]</div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>[[Category: CMC Thesis]][[Category:Theses]][[Category:Broadcast Communication]][[Category:2015 Thesis]]</div></td></tr> <!-- diff cache key iskomunidaddb24-dilc_:diff:1.41:old-65873:rev-67104:php=table --> </table>

Iskwiki.admin https://iskomunidad.upd.edu.ph/index.php?title=A_Study_of_McDonald%27s_Global_and_Tribal_Advertisements&diff=65873&oldid=prev 2022-06-14T02:36:34Z

<p>Text replacement - &quot;http://iskwiki.upd.edu.ph&quot; to &quot;https://iskomunidad.upd.edu.ph&quot;</p> <table style="background-color: #fff; color: #202122;" data-mw="interface"> <col class="diff-marker" /> <col class="diff-content" /> <col class="diff-marker" /> <col class="diff-content" /> <tr class="diff-title" lang="en"> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">← Older revision</td> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">Revision as of 10:36, 14 June 2022</td> </tr><tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l11">Line 11:</td> <td colspan="2" class="diff-lineno">Line 11:</td></tr> <tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Mcluhan, Market Segmentation, Niche Marketing, Target Market, Culture, Global Advertisements, Tribal Advertisements, Tribalization, Tribalized</div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Mcluhan, Market Segmentation, Niche Marketing, Target Market, Culture, Global Advertisements, Tribal Advertisements, Tribalization, Tribalized</div></td></tr> <tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>                                                  </div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>                                                  </div></td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>[<del style="font-weight: bold; text-decoration: none;">http</del>://<del style="font-weight: bold; text-decoration: none;">iskwiki</del>.upd.edu.ph/flipbook/viewer/?fb=2011-55648-ISKIWIKI View Thesis]</div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>[<ins style="font-weight: bold; text-decoration: none;">https</ins>://<ins style="font-weight: bold; text-decoration: none;">iskomunidad</ins>.upd.edu.ph/flipbook/viewer/?fb=2011-55648-ISKIWIKI View Thesis]</div></td></tr> <tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>   </div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>   </div></td></tr> <tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>[[Category: CMC Thesis]][[Category:Theses]][[Category:Broadcast Communication]][[Category:2015 Thesis]]</div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>[[Category: CMC Thesis]][[Category:Theses]][[Category:Broadcast Communication]][[Category:2015 Thesis]]</div></td></tr> </table>

Iskwiki.admin https://iskomunidad.upd.edu.ph/index.php?title=A_Study_of_McDonald%27s_Global_and_Tribal_Advertisements&diff=44428&oldid=prev 2015-05-18T06:16:04Z

<p>Mdalmarez moved page <a href="/index.php?title=Study_of_McDonald%27s_global_and_tribal_advertiseement" class="mw-redirect" title="Study of McDonald&#039;s global and tribal advertiseement">Study of McDonald&#039;s global and tribal advertiseement</a> to <a href="/index.php?title=A_Study_of_McDonald%27s_Global_and_Tribal_Advertisements" title="A Study of McDonald&#039;s Global and Tribal Advertisements">A Study of McDonald&#039;s Global and Tribal Advertisements</a></p> <table style="background-color: #fff; color: #202122;" data-mw="interface"> <tr class="diff-title" lang="en"> <td colspan="1" style="background-color: #fff; color: #202122; text-align: center;">← Older revision</td> <td colspan="1" style="background-color: #fff; color: #202122; text-align: center;">Revision as of 14:16, 18 May 2015</td> </tr><tr><td colspan="2" class="diff-notice" lang="en"><div class="mw-diff-empty">(No difference)</div> </td></tr></table>

Mdalmarez https://iskomunidad.upd.edu.ph/index.php?title=A_Study_of_McDonald%27s_Global_and_Tribal_Advertisements&diff=44421&oldid=prev 2015-05-18T06:07:18Z

<p>Created page with &quot;&#039;&#039;&#039;Abstract&#039;&#039;&#039; This paper studied why McDonald‟s Happy Meal 2013 advertisements have global and local versions and identified the different factors affecting production of ...&quot;</p> <p><b>New page</b></p><div>&#039;&#039;&#039;Abstract&#039;&#039;&#039;<br /> <br /> This paper studied why McDonald‟s Happy Meal 2013 advertisements have global and local versions and identified the different factors affecting production of the Global, for a larger heterogeneous audience, and tribal, for a homogenous audience, advertisements by analyzing the impact of (1) market segmentation and (2) cultural proximity in making an advertisement in the actualization of McLuhan‟s theory of Digital and Electronic Ages.<br /> <br /> Using Barthes‟ Semiotics by determining the connotative and denotative meanings of symbols by rooting it from the cultural background of audiences, this case study on McDonald‟s advertisements on Happy Meal 2013 aimed to evaluate the reception by the identified audiences of the two commercials.<br /> This paper proved, through conducting Focused Group Discussions, that tribal advertisements, made through understanding the culture of target market, are more relatable to the audience.<br /> <br /> The study provided initial findings in the use of tribalization in advertisements and a more in depth analysis on more brands using the same strategy will enrich and further proves the effectiveness of tribal advertisement.<br /> <br /> Keywords:<br /> Mcluhan, Market Segmentation, Niche Marketing, Target Market, Culture, Global Advertisements, Tribal Advertisements, Tribalization, Tribalized<br /> <br /> [http://iskwiki.upd.edu.ph/flipbook/viewer/?fb=2011-55648-ISKIWIKI View Thesis]<br /> <br /> [[Category: CMC Thesis]][[Category:Theses]][[Category:Broadcast Communication]][[Category:2015 Thesis]]</div>

Mdalmarez