https://iskomunidad.upd.edu.ph/index.php?action=history&feed=atom&title=A_Case_Study_of_Blogging_and_Blog_AdvertisementsA Case Study of Blogging and Blog Advertisements - Revision history2026-05-01T13:09:32ZRevision history for this page on the wikiMediaWiki 1.42.3https://iskomunidad.upd.edu.ph/index.php?title=A_Case_Study_of_Blogging_and_Blog_Advertisements&diff=70122&oldid=prevCarrisseM at 06:19, 16 December 20242024-12-16T06:19:39Z<p></p>
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</table>CarrisseMhttps://iskomunidad.upd.edu.ph/index.php?title=A_Case_Study_of_Blogging_and_Blog_Advertisements&diff=70121&oldid=prevCarrisseM: link2024-12-16T06:18:19Z<p>link</p>
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</table>CarrisseMhttps://iskomunidad.upd.edu.ph/index.php?title=A_Case_Study_of_Blogging_and_Blog_Advertisements&diff=34259&oldid=prevRsmoralejo at 06:38, 8 April 20132013-04-08T06:38:11Z<p></p>
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</table>Rsmoralejohttps://iskomunidad.upd.edu.ph/index.php?title=A_Case_Study_of_Blogging_and_Blog_Advertisements&diff=16311&oldid=prevLgmendoza1 at 11:15, 18 April 20112011-04-18T11:15:24Z<p></p>
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</table>Lgmendoza1https://iskomunidad.upd.edu.ph/index.php?title=A_Case_Study_of_Blogging_and_Blog_Advertisements&diff=16202&oldid=prevPasy at 06:56, 13 April 20112011-04-13T06:56:24Z<p></p>
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<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>'''Abstract'''<br /></div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>'''Abstract'''<br /></div></td></tr>
<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>This study examines the problem on how bloggers make use of blog advertisements to gratify their needs in blogging. The objectives of the research include describing the relationship of the bloggers and the advertisers, and explaining the processes involved in this phenomenon. Moreover, this study tackles the different uses and needs of the bloggers which are met or otherwise by putting up blog advertisements. Online focus interviews of twelve professional bloggers serve as the main method in gathering data. The Uses and Gratifications Approach was used to guide the researcher throughout the conduct and analysis of the study. Results show that the blog advertisements are essentially fulfilling the blogger’s needs by gratifying and supporting the four main media-person typologies which are the diversion, personal identity, personal relationships and surveillance. As for the social and psychological needs of the bloggers, each category has satisfied the blogger’s life with the use of blog advertisements. The five social and psychological needs are the cognitive needs, affective needs, personal integrative needs, social integrative needs and tension release needs. Through the results of the study, the researcher concludes that a majority of the blogger respondents make use of the blog advertisements as a primary source of income. After trying out blogging as a hobby or as an extra activity, blogging becomes their full time occupation because of the good monetary compensation. And from this benefit, all other aspects of the blogger’s life have been gratified as previously discussed. However, some bloggers still maintain their nine-to-five jobs and consider blogging as a secondary source of income. Since blog advertising is one of the popular phenomena today, the researcher recommends that future studies be done on blog advertising in comparison with the traditional medium of advertising on print, radio and television. Likewise, methods like focus group discussions and expert interviews are also suggested by the researchers to make a more in-depth study.</div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>This study examines the problem on how bloggers make use of blog advertisements to gratify their needs in blogging. The objectives of the research include describing the relationship of the bloggers and the advertisers, and explaining the processes involved in this phenomenon. Moreover, this study tackles the different uses and needs of the bloggers which are met or otherwise by putting up blog advertisements. Online focus interviews of twelve professional bloggers serve as the main method in gathering data. The Uses and Gratifications Approach was used to guide the researcher throughout the conduct and analysis of the study. Results show that the blog advertisements are essentially fulfilling the blogger’s needs by gratifying and supporting the four main media-person typologies which are the diversion, personal identity, personal relationships and surveillance. As for the social and psychological needs of the bloggers, each category has satisfied the blogger’s life with the use of blog advertisements. The five social and psychological needs are the cognitive needs, affective needs, personal integrative needs, social integrative needs and tension release needs. Through the results of the study, the researcher concludes that a majority of the blogger respondents make use of the blog advertisements as a primary source of income. After trying out blogging as a hobby or as an extra activity, blogging becomes their full time occupation because of the good monetary compensation. And from this benefit, all other aspects of the blogger’s life have been gratified as previously discussed. However, some bloggers still maintain their nine-to-five jobs and consider blogging as a secondary source of income. Since blog advertising is one of the popular phenomena today, the researcher recommends that future studies be done on blog advertising in comparison with the traditional medium of advertising on print, radio and television. Likewise, methods like focus group discussions and expert interviews are also suggested by the researchers to make a more in-depth study.</div></td></tr>
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<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>[http://iskwiki.up.edu.ph/flipbooks/BloggingandBlogAd/ View Thesis]</div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>[http://iskwiki.up.edu.ph/flipbooks/BloggingandBlogAd/ View Thesis]</div></td></tr>
<tr><td colspan="2" class="diff-side-deleted"></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;"></ins></div></td></tr>
<tr><td colspan="2" class="diff-side-deleted"></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">Subject Index: Blogs, Advertising</ins></div></td></tr>
<tr><td colspan="2" class="diff-side-deleted"></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;"></ins></div></td></tr>
<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td></tr>
<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>[[Category:CMC Thesis]][[Category:Theses]][[Category:Department of Broadcast Communication Thesis]]</div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>[[Category:CMC Thesis]][[Category:Theses]][[Category:Department of Broadcast Communication Thesis]]</div></td></tr>
<tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;"></del></div></td><td colspan="2" class="diff-side-added"></td></tr>
<tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">Subject Index: Blogs, Advertising</del></div></td><td colspan="2" class="diff-side-added"></td></tr>
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</table>Pasyhttps://iskomunidad.upd.edu.ph/index.php?title=A_Case_Study_of_Blogging_and_Blog_Advertisements&diff=15144&oldid=prevRsmoralejo at 09:42, 16 March 20112011-03-16T09:42:36Z<p></p>
<table style="background-color: #fff; color: #202122;" data-mw="interface">
<col class="diff-marker" />
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<col class="diff-marker" />
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<tr class="diff-title" lang="en">
<td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">← Older revision</td>
<td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">Revision as of 17:42, 16 March 2011</td>
</tr><tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l1">Line 1:</td>
<td colspan="2" class="diff-lineno">Line 1:</td></tr>
<tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">Apostol, K.A. (2010). A Blog’s Life: A Case Study of Blogging and Blog Advertisements, Unpublished Undergraduate Dissertation, University of the Philippines College of Mass Communication</del></div></td><td colspan="2" class="diff-side-added"></td></tr>
<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td></tr>
<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>'''Abstract'''<br /></div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>'''Abstract'''<br /></div></td></tr>
<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>This study examines the problem on how bloggers make use of blog advertisements to gratify their needs in blogging. The objectives of the research include describing the relationship of the bloggers and the advertisers, and explaining the processes involved in this phenomenon. Moreover, this study tackles the different uses and needs of the bloggers which are met or otherwise by putting up blog advertisements. Online focus interviews of twelve professional bloggers serve as the main method in gathering data. The Uses and Gratifications Approach was used to guide the researcher throughout the conduct and analysis of the study. Results show that the blog advertisements are essentially fulfilling the blogger’s needs by gratifying and supporting the four main media-person typologies which are the diversion, personal identity, personal relationships and surveillance. As for the social and psychological needs of the bloggers, each category has satisfied the blogger’s life with the use of blog advertisements. The five social and psychological needs are the cognitive needs, affective needs, personal integrative needs, social integrative needs and tension release needs. Through the results of the study, the researcher concludes that a majority of the blogger respondents make use of the blog advertisements as a primary source of income. After trying out blogging as a hobby or as an extra activity, blogging becomes their full time occupation because of the good monetary compensation. And from this benefit, all other aspects of the blogger’s life have been gratified as previously discussed. However, some bloggers still maintain their nine-to-five jobs and consider blogging as a secondary source of income. Since blog advertising is one of the popular phenomena today, the researcher recommends that future studies be done on blog advertising in comparison with the traditional medium of advertising on print, radio and television. Likewise, methods like focus group discussions and expert interviews are also suggested by the researchers to make a more in-depth study.</div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>This study examines the problem on how bloggers make use of blog advertisements to gratify their needs in blogging. The objectives of the research include describing the relationship of the bloggers and the advertisers, and explaining the processes involved in this phenomenon. Moreover, this study tackles the different uses and needs of the bloggers which are met or otherwise by putting up blog advertisements. Online focus interviews of twelve professional bloggers serve as the main method in gathering data. The Uses and Gratifications Approach was used to guide the researcher throughout the conduct and analysis of the study. Results show that the blog advertisements are essentially fulfilling the blogger’s needs by gratifying and supporting the four main media-person typologies which are the diversion, personal identity, personal relationships and surveillance. As for the social and psychological needs of the bloggers, each category has satisfied the blogger’s life with the use of blog advertisements. The five social and psychological needs are the cognitive needs, affective needs, personal integrative needs, social integrative needs and tension release needs. Through the results of the study, the researcher concludes that a majority of the blogger respondents make use of the blog advertisements as a primary source of income. After trying out blogging as a hobby or as an extra activity, blogging becomes their full time occupation because of the good monetary compensation. And from this benefit, all other aspects of the blogger’s life have been gratified as previously discussed. However, some bloggers still maintain their nine-to-five jobs and consider blogging as a secondary source of income. Since blog advertising is one of the popular phenomena today, the researcher recommends that future studies be done on blog advertising in comparison with the traditional medium of advertising on print, radio and television. Likewise, methods like focus group discussions and expert interviews are also suggested by the researchers to make a more in-depth study.</div></td></tr>
<tr><td colspan="2" class="diff-side-deleted"></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;"></ins></div></td></tr>
<tr><td colspan="2" class="diff-side-deleted"></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;"></ins></div></td></tr>
<tr><td colspan="2" class="diff-side-deleted"></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">Apostol, K.A. (2010). A Blog’s Life: A Case Study of Blogging and Blog Advertisements, Unpublished Undergraduate Dissertation, University of the Philippines College of Mass Communication</ins></div></td></tr>
<tr><td colspan="2" class="diff-side-deleted"></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;"></ins></div></td></tr>
<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td></tr>
<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>[http://iskwiki.up.edu.ph/flipbooks/BloggingandBlogAd/ View Thesis]</div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>[http://iskwiki.up.edu.ph/flipbooks/BloggingandBlogAd/ View Thesis]</div></td></tr>
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</table>Rsmoralejohttps://iskomunidad.upd.edu.ph/index.php?title=A_Case_Study_of_Blogging_and_Blog_Advertisements&diff=15143&oldid=prevRsmoralejo at 09:40, 16 March 20112011-03-16T09:40:55Z<p></p>
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<td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">← Older revision</td>
<td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">Revision as of 17:40, 16 March 2011</td>
</tr><tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l6">Line 6:</td>
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<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>[http://iskwiki.up.edu.ph/flipbooks/BloggingandBlogAd/ View Thesis]</div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>[http://iskwiki.up.edu.ph/flipbooks/BloggingandBlogAd/ View Thesis]</div></td></tr>
<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td></tr>
<tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>[[Category:CMC Thesis]][[Category:Theses]]</div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>[[Category:CMC Thesis]][[Category:Theses<ins style="font-weight: bold; text-decoration: none;">]][[Category:Department of Broadcast Communication Thesis</ins>]]</div></td></tr>
<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td></tr>
<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Subject Index: Blogs, Advertising</div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Subject Index: Blogs, Advertising</div></td></tr>
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</table>Rsmoralejohttps://iskomunidad.upd.edu.ph/index.php?title=A_Case_Study_of_Blogging_and_Blog_Advertisements&diff=15142&oldid=prevRsmoralejo at 09:39, 16 March 20112011-03-16T09:39:32Z<p></p>
<table style="background-color: #fff; color: #202122;" data-mw="interface">
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<tr class="diff-title" lang="en">
<td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">← Older revision</td>
<td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">Revision as of 17:39, 16 March 2011</td>
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<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>This study examines the problem on how bloggers make use of blog advertisements to gratify their needs in blogging. The objectives of the research include describing the relationship of the bloggers and the advertisers, and explaining the processes involved in this phenomenon. Moreover, this study tackles the different uses and needs of the bloggers which are met or otherwise by putting up blog advertisements. Online focus interviews of twelve professional bloggers serve as the main method in gathering data. The Uses and Gratifications Approach was used to guide the researcher throughout the conduct and analysis of the study. Results show that the blog advertisements are essentially fulfilling the blogger’s needs by gratifying and supporting the four main media-person typologies which are the diversion, personal identity, personal relationships and surveillance. As for the social and psychological needs of the bloggers, each category has satisfied the blogger’s life with the use of blog advertisements. The five social and psychological needs are the cognitive needs, affective needs, personal integrative needs, social integrative needs and tension release needs. Through the results of the study, the researcher concludes that a majority of the blogger respondents make use of the blog advertisements as a primary source of income. After trying out blogging as a hobby or as an extra activity, blogging becomes their full time occupation because of the good monetary compensation. And from this benefit, all other aspects of the blogger’s life have been gratified as previously discussed. However, some bloggers still maintain their nine-to-five jobs and consider blogging as a secondary source of income. Since blog advertising is one of the popular phenomena today, the researcher recommends that future studies be done on blog advertising in comparison with the traditional medium of advertising on print, radio and television. Likewise, methods like focus group discussions and expert interviews are also suggested by the researchers to make a more in-depth study.</div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>This study examines the problem on how bloggers make use of blog advertisements to gratify their needs in blogging. The objectives of the research include describing the relationship of the bloggers and the advertisers, and explaining the processes involved in this phenomenon. Moreover, this study tackles the different uses and needs of the bloggers which are met or otherwise by putting up blog advertisements. Online focus interviews of twelve professional bloggers serve as the main method in gathering data. The Uses and Gratifications Approach was used to guide the researcher throughout the conduct and analysis of the study. Results show that the blog advertisements are essentially fulfilling the blogger’s needs by gratifying and supporting the four main media-person typologies which are the diversion, personal identity, personal relationships and surveillance. As for the social and psychological needs of the bloggers, each category has satisfied the blogger’s life with the use of blog advertisements. The five social and psychological needs are the cognitive needs, affective needs, personal integrative needs, social integrative needs and tension release needs. Through the results of the study, the researcher concludes that a majority of the blogger respondents make use of the blog advertisements as a primary source of income. After trying out blogging as a hobby or as an extra activity, blogging becomes their full time occupation because of the good monetary compensation. And from this benefit, all other aspects of the blogger’s life have been gratified as previously discussed. However, some bloggers still maintain their nine-to-five jobs and consider blogging as a secondary source of income. Since blog advertising is one of the popular phenomena today, the researcher recommends that future studies be done on blog advertising in comparison with the traditional medium of advertising on print, radio and television. Likewise, methods like focus group discussions and expert interviews are also suggested by the researchers to make a more in-depth study.</div></td></tr>
<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td></tr>
<tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">View Thesis: [</del>[<del style="font-weight: bold; text-decoration: none;">Image</del>:<del style="font-weight: bold; text-decoration: none;">Apostol2010</del>.<del style="font-weight: bold; text-decoration: none;">pdf]</del>]</div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>[<ins style="font-weight: bold; text-decoration: none;">http</ins>:<ins style="font-weight: bold; text-decoration: none;">//iskwiki.up.edu</ins>.<ins style="font-weight: bold; text-decoration: none;">ph/flipbooks/BloggingandBlogAd/ View Thesis</ins>]</div></td></tr>
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<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>[[Category:CMC Thesis]][[Category:Theses]]</div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>[[Category:CMC Thesis]][[Category:Theses]]</div></td></tr>
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</table>Rsmoralejohttps://iskomunidad.upd.edu.ph/index.php?title=A_Case_Study_of_Blogging_and_Blog_Advertisements&diff=15087&oldid=prevTbgonzales at 07:26, 4 March 20112011-03-04T07:26:18Z<p></p>
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</table>Tbgonzaleshttps://iskomunidad.upd.edu.ph/index.php?title=A_Case_Study_of_Blogging_and_Blog_Advertisements&diff=14268&oldid=prevRsmoralejo at 02:15, 12 November 20102010-11-12T02:15:55Z<p></p>
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</table>Rsmoralejo