View source for On the struggles of Filipino Wives

'''Abstract'''

Ventenilla, B. (2018). On the Struggles of Filipino Wives and Concubines: An 
Audience Reception Analysis of Marital Infidelity in GMA‘s ―Ika-6 Na Utos.
Unpublished Undergraduate Dissertation, University of the Philippines College of 
Mass Communication. 
  
Media, as producers of meanings, play an important role in addressing 
issues like marital infidelity. In 2011, infidelity-themed television shows and 
movies emerged in media industry causing viewers different interpretations of the 
topic.  
This study evaluated how selected Filipino wives and concubines identify 
with any of the three main characters and situations in GMA Network‘s television 
serial ―Ika-6 Na Utos‖ using Cohen‘s four dimensions of identification (2001; and 
how identification leads to audience interpretation of the text and marital 
infidelity on a larger scope.  
Limited only to emotional empathy, cognitive understanding, minimal 
motivational connection, and with no indicators of losing self-awareness, the 
viewers did not completely identify with the main characters of the story. Even 
so, their way of identification has influenced their process of meaning-making.   
Different themes of interpretations of marital infidelity in the show 
include: violence, stereotypes, prejudices, patriarchy, and normalization. It is 
necessary to debunk or reconsider these recurring patterns of stereotypical 
representations as shown in ―Ika-6 Na Utos and other infidelity themed shows.  

 
This research shows that audience identification is an important avenue to 
develop interpretation of media narratives and different issues in our society.  
  
Keywords: Betrayal, Other Woman, Legal Wife, Cheating, 6th Commandment of the Church, Monogamy 
                                                
[https://iskomunidad.upd.edu.ph/flipbook/viewer/?fb=2014-89477-On-the-S View Thesis]
 
[[Category: Mass Communication Thesis]][[Category:Theses]][[Category: Broadcast Communication]][[Category:2018 Thesis]]