Editing Blogging the Ballot

Title: Blogging the Ballot: A Textual Analysis of Blogwatch.ph and How it Covered the 2010 Philippine National Elections

Abstract:
Halili, K.T. (2010). Blogging the Ballot: A textual analysis of Blogwatch.ph and how it
covered the campaign period of the 2010 Philippine National Elections, Unpublished
Undergraduate Thesis, University of the Philippines Diliman College of Mass
Communication.

This thesis is a textual analysis of Blog Watch, a citizen journalism website
established by citizen journalists or bloggers to monitor the 2010 Philippine national
elections. Citizen journalism is a steadily growing phenomenon that empowers ordinary
citizens to shape the opinion of the masses. As such, this thesis sought to find out how
citizen journalists operate when faced with current issues by determining the intrinsic
factors which influenced the content of their articles written during the campaign period,
the dominant topics which they discussed, and the messages they tried to convey.
From textual analysis of 49 out of 135 articles (36%) published between February
9 to May 9, 2010 using the answers from the focus interview of the bloggers and the
application of the theories presented in this study, the researcher found out that the
personal background, professional background, personal beliefs and values, professional
roles and ethics, and power within the organization of the bloggers affect what topics are
dominant in their articles, such as voter’s education and the profile of a certain
presidential candidate. In conclusion, the messages conveyed by the articles are affected
by the intrinsic factors of the bloggers more than anything else.

Keywords: blogging, 2010 national elections, blogwatch.ph

Subject Index : Blogs, Voting--Philippines


View Thesis in [[Flipbooks_on_iskwiki|flipbook]]: [https://iskwiki.upd.edu.phs/BloggingtheBallot/ Blogging the Ballot]

[[Category:CMC Thesis]][[Category: Department of Journalism Thesis]][[Category:Thesis--Journalism]][[Category:Thesis--Blogging]][[Category: Theses]]