View source for A Critical Analysis of Audience Perception of the News as Reported by Gay News Anchors in the DZMM Radio Show Talakan

'''ABSTRACT'''


The researcher decided to conduct this study while listening to the DZMM radio
program Talakan and its gay news anchors. The entertainment that the researcher got
from listening to the gay news anchors of the program and their use of gay language and
expressions in delivering the news motivated her to pursue this study.

The study’s main objective was to determine whether having gay news anchors
and using gay language and expressions in news reporting and interpretation influence
the audience’s perception of the news.

The researcher used qualitative methods to gather the necessary data for the study.
Three sets of focus group discussion were conducted among the residents of Barangay
Balong-Bato, in the city of San Juan to determine their perception of the gay news
anchors of the program and whether the “gay style” of news reporting employed by the
anchors influenced their perception of the news.

In-depth interviews with the executive producer of the program and its hosts were
conducted to determine the reason behind the program’s creation (and later its
cancelation). An expert on Lesbians, Gays, Bisexuals, and Transvestite Psychology was
also interviewed to help in the analysis and interpretation of the reactions of the
participants during the FGD toward the gay news anchors and the gay style of news
reporting.

Two theories were used in the study: Stuart Hall’s Encoding and Decoding
Theory, and the Language Expectancy Theory. The Encoding and Decoding Theory
categorized the informants according to the three ways of reading the text, which in this
case are the gay news anchors of Talakan. The three categories were the dominant
reading, negotiated reading, and oppositional reading. The Language Expectancy
Theory was used to analyze and interpret the effect of the gay news anchors and the gay
style of news reporting on the audience perception of the news.

The study showed that the new elements in news reporting introduced by the
DZMM radio program Talakan, such as having gays as news anchors and the use of gay
style in news reporting, influenced the audience perception of the news in both positive
and negative ways. Results showed that while the impact of the news on the audience
changed, the credibility of the news remained the same.


Erfe, E.L. (2011). ''Balitang Troolaloo, Walang Halong Eklavoo: A Critical Analysis of
Audience Perception of the News as Reported by Gay News Anchors in the DZMM Radio
Show Talakan'', Unpublished Undergraduate Thesis, University of the Philippines Diliman
College of Mass Communication
<br /><br />
[https://iskwiki.upd.edu.phs/ACriticalA158/ View Thesis]


Subject Index: Gay broadcasters--Philippines, News audiences--Philippines, Radio talk shows--Philippines

[[Category:Theses]][[Category:CMC Thesis]][[Category:Department of Broadcast Communication Thesis]][[Category:Thesis--Broadcast News]][[Category:Thesis--Broadcast News for Radio]]