Editing Social bookmarking (section)

== Profitability ==

Profitability in the worldwide web comes in a lot of ways. Social bookmarking is one of the many strategies by which users of the web can earn without even going to the office. By being able to store, organize and manage online bookmarks effectively, users can divert traffic to their blogs and sponsored sites easily.
Social bookmarking had its roots in the dot-com bubble boom during the mid ‘90s till late ‘90s just before the advent of the 21st century. This dot-com bubble affected computer programmers, developers, IT companies and the like. They say that the breakdown was caused by economic problems and faulty product design among other factors. The problems started when the prices of stocks soared high amidst the fact that the industry is just new. This boom in prices was caused by expectations of investors that stocks will continue to rise in the future. But then again, foresight is not always perfect. The bubble burst, and prices of stock fell dramatically. This was somewhat caused by the failure of the business plans of these dot-com companies. Their plan was to monopolize the market and to expand their customer base rapidly. “Get large or get lost” was their company motto. They launched several public awareness campaigns for the users to get to know the striving industry. These actions translated into high-cost spending incurred by business facilities and aggravated by luxurious vacations and hefty bonuses to the big bosses. Thereby minimizing company profits which led to their fall. The bubble burst was also attributed to spending in preparation for Y2K (2000). This anticipation pushed some investors to sell their stocks and assets for cash for fear of a collapsing industry. That was the time the public became aware that the portfolio of these companies are primarily made up of non-cash assets.

At present, social bookmarking has evolved into a very profitable undertaking. Cliff Posey of about.com wrote an article on how social bookmarking can be of use to promote one’s small business. He said that social bookmarking can be used to increase visibility of bloggers in the websphere. By this, earnings can be increased because of the increased popularity of their blogs and sponsored sites. Some online bookmarking sites provide backlinks and drive traffic to the sites of their users. It can also be a way to promote one’s site in the internet to the people who share the same passion, interests and personality. But one must remember not to flood the site. Users do not like spammers. They are always for good content that is meaningful and worth-reading. Some abuse these sites to earn profits by opening several accounts and voting for the same article again and again. Some post duplicate links and name these with ambiguous and vague tags.