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==Beneficiaries== '''KIDS'''<br /> The UP Junior Marketing Association commits to uphold its value for education by continuously supporting deserving scholars. Starting off with the Pandakan Scholars in 1997, it moved on to support the program entitled Kids Integrated Development through Schooling (KIDS) which is composed of underprivileged elementary and high school students. This church-based fund was initiated in the Sta. Maria dela Strada and Tahanan ng Panginoon, Our Lady of Pentecost Parish. Since then, over 100 kids have been sent to school. Every year, UP JMA spearheads events to raise funds to subsidize and support the education of these children. Field trips, workshops and leadership seminars are also organized to further promote their well being. This year, UP JMA is extending a hand to thirty-five (35) KIDS scholars in finishing their primary and secondary education. These 35 wonderful and enthusiastic kids are the cream of the crop. They are the top students from their respective schools. Aside from being smart, cheerful and talented, these kids are the driving force behind every JMA event’s success. They may be little in size but the amount of happiness and unforgettable moments they create cannot be measured. '''SCHOLARSHIP FUND'''<br /> As one of the first of its kind created in the UP Diliman campus, The UP JMA Scholarship Fund strives to grant deserving students the privilege of a UP education by subsidizing their schooling expenses. Since the fund was established in 1990, UP JMA has subsidized the education of more than twelve students through the Office of Scholarships and Student Services under the Office of the Vice Chancellor for Student Affairs. For SY 2012-2013, 4 students from the College of Business Administration will be given scholarships to aid their schooling.
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