Editing Mobile Solutions (section)

== III. Users of the Technology ==


'''1 ) ABS-CBN'''

	ABS-CBN Interactive (ABSi), a subsidiary of the largest integrated media and entertainment company in the Philippines, offers users in cross-selling value-added mobile services. They wanted to increase their revenues from higher response rates on its marketing. Working with dB Wizards, a Microsoft Gold Certified Partner for Business Intelligence, ABSi organized a data warehouse running on Microsoft SQL Server 2000 and a recommendation system running on the beta edition of Microsoft SQL Server 2005. As a result they offer more accurate and personalized services to customers, and a doubling the response rates of marketing. They offer mobile phone users in the Philippines different customized ringing tones, wireless games, celebrity journals, picture messages, interactive television promotions and Short Message Service (SMS) chats. With this ABSi is able to stay in touch with its users and providing them with the most relevant experience possible. This wireless carrier can send users a number of messages weekly offering new ring tones and other value-added services. Their main objective is to increase revenue through maximizing the rate of response and making best of use of its allotted text messages by making the offerings to the users frequently. Users now get accurate and up-to-date reports and gathers information in minutes instead of days. 
(http://news.abs-cbn.com/technology/01/18/09/mobile-phone-giants-dial-entertainment-growth-bid-analysts)
 

'''2 ) Globe Telecom'''

Globe Telecom is one of the users of mobile solution. It offers many promos with the use of mobile solutions. They offer ringing tones, celebrity updates, wireless games, wallpapers, picture messages, and promos with prices such as winning a car, money or even properties. They also have promos such as unlimited texting, Multi-Media Messaging Service, free YM online chat, Share-A-Load and have recently introduced unlimited calls at night and Globe mobile internet. And generally these promos reach users or consumers through their mobile phones. Text messages regarding these promos are frequently received by users stating the different promos Globe offers.  These promos are generally made in order to increase globe’s number of consumers, broaden their network and most especially generate more income. This business improvement of Globe is made possible with the use of mobile solutions. 
(http://www1.globe.com.ph/index.aspx)


'''3 ) Smart Buddy'''

Smart Buddy is also one of the top users of mobile solution in the country. It offers many promos with the use of mobile solution in their company. Like Globe Telecom, which is one of their main competitors, they offer ringing tones, games, wallpapers, picture messages, celebrity updates, promos which brings prices like cash or cars to texters who will join. They also have services such as unlimited texting, internet surfing from smart buddy prepaid cell phone, banking payments, loading to remittances etc. These promos and services can all be done with the use of the users’ mobile phone. It brings the users the convenience of having almost everything they need with the use of mobile phones. These different promos and services generally are made in order for Smart Buddy to broaden their network, reach consumers as many as possible and especially for them to increase their income. (http://smart.com.ph/buddy/services/mobileinternet.htm)

Listed above are just some of the Users of mobile solution. Mobile solution makes life easier by offering services within reach of the consumers. It is more convenient to use since it is less costly, less time consuming and can even save energy for others. The users greatly benefit from the applications offered by the providers not only in terms of exposure but especially in terms of revenue.