Editing UP Junior Marketing Association (section)

==History==

Originally called the Marketing Association, the '''UP Junior Marketing Association''' was established in 1958 by an informal group of twenty marketing majors. In 1960, the organization was situated in the old CBA building, which is 
now the Palma Hall Annex.   The Association altered its name to Junior Marketing Association in the academic year (AY) 1966 to 1967.   It was during AY 1971 to 1972 that the UP JMA Newsletter and logo were conceived; however, it was not until 1979 that Lumine (the current official publication of the Association) was published and the official motto, “We Lead,” was used. 

Throughout its fifty-five years of existence, UP JMA has constantly aimed for nothing less than the best for itself and for all its stakeholders. The passion and drive for excellence of all those who have handled the organization over the years has led it to this point of distinction—that of being one of the country’s premier student organizations.

Moreover, another attribute to its success is the pride UP JMA takes in its four main thrusts and objectives, ensuring that all projects—from seminars to sports clinics to parties—are planned and executed according to the principles and ideals that the organization stands for.

Members are instilled with the knowledge and understanding that marketing is primarily about building mutually beneficial relationships, both internally and externally. The recognition and credit that UP JMA has received are motivators—embellishments on the cake—that continue to push its members to aim higher and strive harder. With all this in mind and heart, and over half a century of prestige behind it, UP JMA continues to push on from its golden jubilee year to a bright and exciting future—because in this organization, we lead.