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==The Institute== [[Image:ait.jpg|200px|thumb|right]] The U.P. Asian Institute of Tourism is the premier institution of tourism education in the Philippines. <br />It is the first school in Southeast Asia to offer a four-year degree program leading to a Bachelor of Science in Tourism. Its mission is to upgrade the travel and tourism profession by providing high quality education <br />and training to students who will be the industry's future managers, entrepreneurs and technical experts. '''Objectives''' The Institute performs the three basic functions of teaching, research and extension, fulfilling the following objectives: * To develop entrepreneurs, managers and qualified staff for the tourism industry * To assist in the development, growth and professionalization of tourism * To provide a realistic instructional and research laboratory for tourism operations and management * To provide a place for the conduct of professional and technical programs for the hospitality industry Today, AIT remains in the forefront of tourism education and training in the country. As tourism becomes a global strategic agenda, it continues its leading functions and actively maintains its links with the various sectors of society.<br /> '''VISION'''<br /> A world-class provider of tourism education, research and extension services, and to lead human tourism capital development in the Philippines and the Southeast Asian Region.<br /> '''MISSION'''<br /> To develop innovative leaders in tourism development and to provide relevant education, research, extension services and serve the needs of our students, alumni, the tourism industry, government, local communities, and other stakeholders, in a manner that optimize resources.<br /> '''VALUES'''<br /> Upholds the values of honor, excellence, patriotism, concern for the environment, gender sensitivity, and equal opportunity for all.<br /> Honor: Conduct ourselves according to high ethical standards<br /> Excellence: Perform work at the highest level of quality and pursue life-long learning<br /> Patriotism: Serve the Filipino people<br /> Environmentalism: Promote environmentally-sustainable practices<br /> Gender sensitivity: Respect all regardless of gender orientation<br /> Equal opportunity: Offer services to all without discrimination<br /><br /> The strategic focus of AIT for 2012 to 2017 will be to:<br /> 1. Redefine the tourism graduate along the lines of Tatak UP;<br /> 2. Realize AITβs intellectual future;<br /> 3. Provide an enabling, nurturing and stimulating academic environment; and<br /> 4. Transform the AIT area into the UP Tourism and Heritage Complex.<br /> __TOC__
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