View source for Utak! Puso!: An analysis of women representation in UP Pep Squad Performances from 2001 to 2015 as Mediated Through the Live Coverage of the UAAP Cheerdance Competition

ABSTRACT

Mayuga, C. C. (2018). An analysis of women representation in UP Pep Squad
Performances from 2001 to 2015 as Mediated Through the Live Coverage of the
UAAP Cheerdance Competition. Unpublished Undergraduate Thesis. University of
the Philippines, College of Mass Communication.

This study examines how the media portrays women in sports. This is achieved by
answering the question: how are women represented in the mediated live television
coverage of UP Pep Squad performances in the University Athletic Association of the
Philippines Cheerdance Competition (UAAP CDC)?

This research studies 15 performances of the UP Pep Squad from 2001 to 2015. It
identifies the narratives of the coverage of the performances of the team. Then, it
examines how these performances lead to the reinvention of the representation of women
athletes in the media. Lastly, while utilizing the idea of gaze, it looks at the representation
of women as framed and seen through the camera shots and angles of the live television
coverage of the event.

Ultimately, the study’s goal is to determine and to highlight the advancement and
progress of the woman’s movement in sports; one step leading to that is by understanding
a realm that has long been dominated by men. The author hopes that this study
contributes to a body of knowledge that is rarely touched upon in the Philippines.

Keywords: women, sports, UAAP, cheerleading, poststructuralist feminism, gaze,
representation, UP Pep Squad

 [http://iskwiki.upd.edu.ph/flipbook/viewer/?fb=2012-30390-Mayuga-C#page-1 View Thesis]

[[Category:Theses]][[Category:CMC Thesis]][[Category:Department of Broadcast Communication Thesis]][[Category:2018 Thesis]][[Category:Thesis--Poststructuralist Feminism]][[Category:Thesis--UP Pep Squad]]