View source for Sense of Satire: A Reception Study on Satire as a Tool for Online News Literacy of Filipino College Students in Metro Manila

'''Title'''
Sense of Satire: A Reception Study on Satire as a Tool for Online News Literacy of Filipino College Students in Metro Manila

'''Abstract'''
This study examined the role of satire in the online news literacy of college 
students in Metro Manila. Satire has been a popular way for the youth to understand and 
gain a deeper perspective for news and current events overseas, yet there have been little 
to no studies of its effect on Filipinos thus far. When satire is disseminated, read, and 
seen by the youth online, they can be influenced by it, which allows them to properly 
analyze and process the context of not just the satirical text, but also the news and 
political matters that it criticizes. With this, the study utilized the Elaboration Likelihood 
Theory for audience reception. The researchers surveyed two hundred college students 
across four universities about Philippine satire news websites, and revealed the youth’s 
different perspectives and reactions. Likewise, writers of satire sites were interviewed to 
gain their perspective on satire and how they communicate satire to their audiences. The 
results of the study showed that at least with regards to the youth, critical thinking was 
applied more to satirical articles than they were to traditionally written news articles, 
proving satire to be a significant and effective tool for critical media literacy and social 
and political understanding in the Philippines. 

'''Keywords'''
Satire; Online News; Reception Study; Journalism; Satire News
                                                
[http://iskwiki.upd.edu.ph/flipbook/viewer/?fb=2011-02460-CabralRa#page-1]
 
[[Category: CMCThesis]][[Category:Theses]][[Category:Department of Journalism Thesis]][[Category:2015 Thesis]]