View source for From Less Talk to All Talk: An Analysis of the Development of FM Programming in the Philippines

ABSTRACT 
  
Aseron, M. M. (2011). ‘From Less Talk to All Talk:  An Analysis of the Development                
of FM Programming in the Philippines’, Unpublished Graduate Studies Thesis,                     
University of the Philippines, Diliman. 
 
 
This study traces the beginnings and evolution of FM radio programming in the 
Philippines from the medium’s establishment in the 1960s up to the present.  Remarkable 
changes have taken place through the years in the realm of program formats as well as 
marketing strategies.  These changes have largely been attributed to a number of factors, 
the most influential of which are technological developments and audience behavior.  By 
virtue of data gathered through verbal accounts of key players in the industry who have 
witnessed the medium’s evolution through the years, combined with the researcher’s own 
first-hand account of its development, the study reveals not only how, when and why these 
changes occurred, but it also equates these changes with how the FM radio industry works 
as a system whose interrelated parts function as a whole unit, and how it becomes a part of 
a greater unit called the mass media industry. 
 
This study also unravels how such changes point to the political economy of the 
media industry—the dynamics involved in sustaining the broadcasting business, and how 
media conglomerates gain control of the supposed “level playing field”. 

It also touches on how the country’s cultural identity has been influenced by its 
American colonizers, as evidenced by the workings of the FM radio industry, specifically 
with regard to programming.  
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The researcher also shares her analyses of such phenomena which she hopes will prove 
useful to the industry. 
 
But more importantly, the researcher regards this study as a pioneering work in the 
study and documentation of Philippine FM radio history, which she hopes will be helpful 
to those who plan to conduct future research work related to the topic, and which will offer 
readers a better understanding of the industry.

[http://iskwiki.upd.edu.ph/flipbooks/pageFlip-12320/ View Thesis]