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ABSTRACT

This study assessed the current status of the technology beat in the Philippines as 
evidenced by its interaction with the Philippine technology sector. Stories on technology 
have become increasingly relevant especially in today’s digital age, although in the local 
setting, the technology beat has yet to establish secure footing in Philippine journalism. 
Little has been done to quantify what the technology beat is, therefore the researchers felt 
there was still a need to look deeper into the beat and the factors that define it. The study 
employed a non-linear systemic model and was based on the Westley-Maclean Model of 
Communication. The study was concerned with the technology beat in terms of the local 
print and online media coverage of the different industries that make up the Philippine 
technology sector. In-depth interviews with technology reporters and editors, as well as 
representatives from different participant corporations in the local technology scene were 
interviewed over a period of two months. Both the technology corporations and the 
writers under the technology beat view the beat as thriving, while maintaining that there 
is still room for growth especially in terms of target audiences, writing techniques, and 
ethics.


Gomez, A., & Palacios, N. (2012). Coverage of the Philippine Technology Sector: Status, 
Problems, and Prospects of the Technology Beat in the Philippines, Unpublished 
Undergraduate Thesis, University of the Philippines College of Mass Communication 

View thesis: [[Image:Coverage_of_the_Philippine_Technology_Sector.pdf]]


[[Category:Theses]][[Category:CMC Thesis]][[Category:Department of Journalism Thesis]][[Category:Thesis--Technology Beat]][[Category:Thesis--Subject Technology Journalism]]