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Redefining Hiya: How Face to Face Challenges Its Guest Participants’ Value of Hiya


ABSTRACT


The study aims to know how the nature of the talk show Face to Face influences
the mindset and meaning formation of its guest participants for joining the culturally
deviant program.

“Violence is the simplest and cheapest dramatic means to demonstrate who wins
in the game of life and rules by which the game is played” (Gerbner in Griffin, 2009). In
Face to Face, discussion of two opposing parties is not all there is. There is always a
segment where two sides make an effort to hurt and curse each other. Gerbner’s words
hold true whenever the said talk show permits or truly allots airtime for deliberate
attempted violence, which is not socially, culturally and publicly accepted in the country.

Physical and environmental factors influence the attitudes and behaviors of the
guest participants, and so the meanings of their actions change as well. Also, hiya has
been redefined now that the Philippines falls in a modern type of society. It would also be
interesting to look at this topic in a political economy angle where program content is
commodified.

The TV talk show, Face to Face, is more than just a public place. It is a nationally
broadcast arena of conflicting parties that actually challenges the Filipinos’ unique trait,
hiya. In a culture that is bound by strict unspoken social norms, Face to Face exposes an
alternative way of conflict-resolution that challenges Filipinos’ notion of hiya.


Salonga, M.F.S. (2011). Redefining Hiya: How Face to Face Challenges Its Guest
Participants’ Value of Hiya, Unpublished Undergraduate Thesis, College of Mass
Communication, University of the Philippines, Diliman.


Keywords: Redefinition, Hiya, Face to Face


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